Hard Rock | African Pop Singer Alex Boyé Named Hard Rock Rising Artist of the Year

Hard Rock News

English/Nigerian Vocalist Granted Ultimate Performance at Upcoming Hard Rock Stadium Halftime Show

After an intense three-month search, Hard Rock is proud to announce Park City, Utah resident Alex Boyé as the 2017 grand prize winner of its annual Hard Rock Rising Battle of the Bands competition. Alex Boyé rocked the local stage first at Hard Rock Cafe Denver and eventually beat more than 6,000 other artists worldwide with his one-of-a-kind African-pop fusion sound. As the grand prize winner, Boyé will perform during halftime at Hard Rock Stadium in Miami Gardens, Florida on December 11, 2017 when the Miami Dolphins take on the New England Patriots for Monday Night Football. Boyé will also take home $1,000 USD, a 1,000 count CD/DVD pack of his latest recording from Bison Disc, a Fender Instrument prize pack and will have the opportunity to shoot a professionally produced music video, which will be added to Hard Rock’s world-wide video system.

Alex Boyé dominated the competition during the live music battle on May 25 at Hard Rock Cafe Denver where he performed a set of original material backed by an incredible group of musicians. An international panel of music industry professionals then selected Boyé from the 108 local winners and crowned him Hard Rock Rising Artist of the Year for 2017. 

“The talent this year was truly amazing, which made determining a winner harder than it’s ever been,” said Jeff Nolan, Hard Rock International’s Music and Memorabilia Historian. “Ultimately, Alex Boyé made a lasting impression with his savvy songwriting and undeniable charisma. We look forward to working with him and are confident his performance at Hard Rock Stadium will be a show-stopper.”

In addition to Hard Rock Rising’s artist of the year, Alex Boyé, three additional acts were selected as regional winners by the judging panel. Indie rock group Kapitan Stereo of Gdansk, Poland; incendiary postpunk trio Life and Time of Seoul, South Korea; and heavy grunge band Soponcio of Santiago, Chile were named regional winners and took home $1,000 USD, a 1,000 count CD/DVD pack of their latest music and video from Bison Disc, and a Fender Instruments prize pack.

Committed to supporting music and emerging artists around the globe, Hard Rock International hosted thousands of live music events worldwide in 2016. The brand continues its dedication to support up-and-coming artists in 2017 with Hard Rock Rising global music showcase, providing a forum for today’s new talent to connect with music fans around the world.  

Fans can visit www.HardRockRising.com for full results of the 2017 Hard Rock Rising global music showcase. To learn more about Alex Boyé, visit http://alexBoye.com/.

 

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ReverbNation is the global leader in providing independent musicians the tools to manage every aspect of their careers. Since 2006, ReverbNation's complete career management solution has built a community of over 4 million artists. This unrivalled access to today’s emerging talent, added to an industry leading curation capability, and a growing online audience of millions of fans, allows ReverbNation to play a pivotal role in the early identification and development of the next generation of successful artists. For more information, visit ReverbNation.com and follow ReverbNation on Twitter at Twitter.com/ReverbNation.   

 

Hard Rock International

With venues in 75 countries, including 176 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Cairo, Innsbruck, Andorra la Vella and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Abu Dhabi, Atlanta, Atlantic City, Berlin, Dubai, London, Los Cabos, New York City, Ottawa, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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