The Signature Series T-Shirt line started as a means for musicians and artists to collaborate with Hard Rock, in an effort to raise awareness and funds for deserving charities. Hard Rock International honors legendary guitarist Jimi Hendrix with the launch of the brand's Jimi Hendrix Signature Series: Edition 29 pin and T-shirt, featuring a visual representation of the music legend's most recognizable songs, conceived by Hendrix himself and relayed to Alan Aldridge, famed artist and creator of the iconic Hard Rock Cafe logo.

The limited-edition merchandise will be available in stores and the Online Rock Shop, with 15% of the retail price of both the pin and t-shirt benefiting The Fender Music Foundation and The Jimi Hendrix Park Foundation. The Jimi Hendrix Park Foundation is raising funds for a park in Seattle that will motivate youth and others to achieve in music and art. The Fender Music Foundation provides resources for music programs across America, so that kids and adults alike will have an opportunity to experience the joys of music.