About a year-and-a-half ago, Hard Rock teamed up with the Association of Zoos & Aquariums (AZA), a great nonprofit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation. We put out a pin series at four Hard Rock Cafes around the country in support of the Giant Panda.

That program was such an overwhelming success that we've teamed up with the AZA once again, but this time we're going big! With 26 different pins available at 24 different Cafes and representing 25 different zoos or aquariums, we're hoping to help even more than before. For every pin sold, Hard Rock is donating $2 to the AZA, who will then distibute the donations to the respective zoo or aquarium.

Each pin depicts an endangered animal at that specific facility. So, you could pick up a pin and then go see that animal at the zoo or aquarium in your city! Yeah, we think that's pretty cool.

All pins will go on sale on Earth Day, April 22, in their respective Cafes.

Join Hard Rock and the AZA on Earth Day as we help to support endangered species and the zoos and aquariums who are helping to conserve these animals for future generations.