Orlando, Fla., December 16, 2010 – Today, Hard Rock International is proud to introduce its newest rock star location at the jewel of the “Athens Riviera.” Hard Rock Cafe Glyfada, located at the corner of 5A Zisimopoulou Street and 26 Lazaraki Street, is in close proximity to the area’s rich commercial center and modern business district.  

The 650-square-meter Hard Rock Cafe includes seating for 280, accented by beautiful open-air dining, convertible live music area, a vibrant bar and a Rock Shop, featuring Hard Rock’s limited-edition merchandise. The aesthetic of Hard Rock Cafe Glyfada follows a design vision that blends the heritage of the region with the energy and vibe of the Hard Rock brand. 

The new Hard Rock Cafe offers guests all access to one-of-a-kind memorabilia from iconic artists, including items from many of the world’s most beloved and recognizable musicians. Key memorabilia items are now on display, from Shakira’s beaded suit and U2’s drum head from the 1987 Joshua Tree tour to a purple Stratocaster guitar played by Richie Sambora of Bon Jovi to autographed glasses from Greece’s own beloved Nana Mouskouri.

“This hip, yet opulent Greek municipality offers the ideal setting for the brand’s newest cafe location,” said Sally Woodward, Hard Rock International’s Director of Franchise Operations and Development, Europe. “For more than six years, the brand has enjoyed success in Greece and is proud to call Glyfada home to the country’s second Hard Rock Cafe.”

Guests of Hard Rock Cafe Glyfada can enjoy fresh, high-quality items from Hard Rock’s scratch-based menu, including the favorite Legendary Experience menu, featuring a mouth-watering selection of 10-ounce Legendary Burgers.  Hard Rock’s Smokehouse Menu uses the very best Hickory wood chips to slowly cook its ribs, chicken and pork to juicy, tender perfection. In addition to its food, Hard Rock Cafe’s extensive, award-winning drinks menu includes Hurricanes, Margaritas, signature favorites and Alternative Rock (alcohol-free) beverages, all available in Hard Rock Cafe souvenir collectible glassware. Hard Rock’s cocktails are handcrafted, just like its cuisine, and as authentic as the memorabilia on the walls. So order up a round, raise your glass to Rock and celebrate Hard Rock’s arrival in Glyfada!

Owned and operated by Hard Rock Cafe Hellas S.A., Hard Rock’s franchisee in Greece, the new Glyfada cafe joins the original Hard Rock Cafe Athens location as the 28th cafe in the brand’s impressive and ever-expanding European portfolio.

About Hard Rock International
With a total of 171 venues in 52 countries, including 134 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana.  Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com or www.facebook.com/hardrockhotels. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.