One of Hard Rock's longtime philanthropic partners has recently gone through a bit of a change. A name change, to be exact. Their new name reflects a renewed mission to address hunger & poverty. From the press release:
WhyHunger (formerly World Hunger Year) is issuing a challenge to solve the global hunger crisis, which affects over a billion people worldwide. The organization is changing its name to WhyHunger effective March 3, 2010, which marks its 35th anniversary. The name change achieves two key goals: it conveys the organization's mission, which is to identify and address the root causes of hunger and poverty and provide innovative, community-based solutions; and it issues a challenge to the public, to question why hunger is one of the biggest crises facing humanity today.
For more information visit www.whyhunger.org.