This Shirt and Pin can save lives! For Signature Series 27, Hard Rock partners with legendary rockers The Who to support City of Hope. Your purchase of the Sig Series 27 The Who T-Shirt and Sig Series 27 The Who Pin supports City of Hope’s efforts to conquer cancer, diabetes, HIV/AIDS and other life-threatening diseases. 15% of the retail price of each shirt and pin will help City of Hope shorten the time it takes to get from bold innovative ideas to powerful medical treatments. For many people, City of Hope is where hope begins.
Hard Rock's Signature Series T-shirt line started in 1990 as a means for musicians and artists to help charities of their choosing. Each artist donated an original piece of artwork which was reproduced on a limited edition T-shirt and sold at Hard Rock locations worldwide and online. Since its inception, the series has raised millions for numerous organizations around the world.
From Facebook: Hard Rock Cafe What's your favorite The Who song? We want to know! We just launched our Signature Series 27 The Who program benefitting City of Hope.Imagine a Man, Baba O'Reilly, or Squeeze Box