Orlando, Fla., September 21, 2009 – Hard Rock International is proud to announce the opening of the new Hard Rock Cafe Hyderabad on Monday, September 21, 2009. The new Hard Rock Cafe Hyderabad is located at GVK 1, Road No. 1, anchoring the GVK Mall development at the heart of the city. Sure to contend as one of the city’s premier dining and entertainment destinations, the 8,000-square foot cafe features a 200-seat restaurant, live concert venue and Rock Shop complete with Hard Rock’s limited-edition merchandise. The new cafe and retail outlet will offer guests great American fare in a rock 'n' roll atmosphere.
The opening of Hard Rock Cafe Hyderabad marks India’s fifth Hard Rock Cafe location, joining the flagship Mumbai cafe and locations in Bengaluru, Pune and New Delhi, which opened in September 2006, December 2007, January 2009, and June 2009, respectively. Hard Rock Cafe Hyderabad is ideally situated near luxury hotels and great shopping, offering a convenient destination for both local fans and international travelers.
Hard Rock Cafe Hyderabad will be adorned with pieces from Hard Rock’s world-famous memorabilia collection, including items representing both contemporary stars and rock legends, such as Elvis Presley, Elton John, Kylie Minogue and many more. Key memorabilia items on display include a pair of Alain Mikli glasses with gold-colored plastic frames worn by Elton John, a black satin top hat worn by The Beatles’ George Harrison during the recording of “Crackerbox Palace,” and a leather suede tunic jacket worn by The Who’s Roger Daltry in the 70’s.
“Hard Rock is excited to open its first location in Hyderabad, our fifth location in India,” said Hamish Dodds, President and CEO, Hard Rock International. “Hyderabad is an exhilarating market, and we look forward to serving the local community and bringing our world-famous brand to this amazing capital city.”
Hard Rock Cafe Hyderabad will be owned and operated by franchisee HR Cafe India Pvt. Ltd., which boasts extensive experience in the restaurant and hospitality industry, including India’s four existing Hard Rock Cafe locations.
For the first time, Hard Rock Cafe Hyderabad limited-edition and city-specific merchandise will be available. The Rock Shop will offer a limited line of authentic rock-inspired Hard Rock Cafe items, including famous Classic and City t-shirts, as well as highly collectible accessories and pins. In addition, the Hyderabad cafe will offer Hard Rock’s charity-driven Signature Series T-shirt line, featuring artists such as U2’s Bono, Shakira, and Green Day.
About JSM Corporation Pvt. Ltd. (JSM)
A partnership between noted restaurateurs Jay Singh and Sanjay Mahtani, the JSM portfolio includes a repertoire of twelve outlets including some of India’s most successful and well known independent restaurants. From the super premium lux- lounge Shiro, with its signature high ceilings, grand statues and award winning Asian cuisine to the world renowned Hard Rock Café, JSM restaurants are known for their unique designs and uncompromising standards. Plans for 2009-2010 include the addition of two more Hard Rock Cafes and a Shiro in New Delhi. JSM has also recently signed an exclusive development agreement with California Pizza Kitchen (CPK) for India with the first outlet opening middle of 2010. JSM, through its subsidiaries, is the exclusive master franchisee for Hard Rock Café and California Pizza Kitchen across India, and remains committed to its vision – Entertain India! For more information on JSM, visit www.jsmcorp.in.
About Hard Rock International
With a total of 157 venues in 52 countries, including 127 cafes and 11 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Tulsa, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.