Hard Rock | HARD ROCK INTERNATIONAL ANNOUNCES PLANS FOR HARD ROCK HOTEL AND CASINO HUNGARY

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Posted on June 26, 2009 | Tags:
Newest Hard Rock Hotel and Casino Set to Offer World-Class Resort Experience

June 26, 2009, Orlando, Fla. – Hard Rock International, a leading global hospitality brand, today announced an agreement with EuroVegas Hungary Ltd, owned by Asamer Group and Supersberger Group, to develop Hard Rock Hotel and Casino Hungary, a premium integrated world-class resort. Situated in Northwestern Hungary, immediately adjacent to the Austrian and Slovakian borders, Hard Rock Hotel and Casino Hungary will be a premier entertainment resort, combining a variety of “Vegas-style” games, electrifying entertainment, luxurious accommodations, and international dining and shopping.

Hard Rock Hotel and Casino Hungary, expected to open in early 2012, will ultimately have more than 600 guestrooms, including a variety of suites such as the brand’s Rock Star Suites, which are tailored and customized for the rock star at heart.  The new location will also feature a Hard Rock Casino providing a Vegas-style gambling experience with a variety of options of table games and slot machines. Additional amenities will include a pool and deck for lounging and entertainment, a Rock Spa for relaxing and “detoxing” and a Rock Shop, where guests can check out the brand’s authentic rock ‘n’ roll gear and merchandise. Additional highlights will also include signature restaurants and bars, a convention center, concert venue, nightclub, high-end retail shopping and over 2500 parking spaces.

We are thrilled to announce plans for Hard Rock Hotel and Casino Hungary, and we are equally enthusiastic about the opportunity to join in an agreement with EuroVegas Hungary Ltd,” said Jim Allen, Chairman, Seminole Hard Rock Entertainment. “Hungary is the perfect location for Hard Rock to continue building on its base of world-class hotel and casino properties, and this development will facilitate further expansion of the Hard Rock brand in Europe.”

Hard Rock Hotels and Casinos are ideally situated in destinations with unique character and tourist appeal. The properties cater to the evolving and distinctive needs of today’s savvy traveler, who seeks a reprieve from traditional, predictable properties. Hard Rock Hotel and Casino Hungary will offer a stylish and modern design, unparalleled service and the singular thread that unites them all – music.  Located a short distance from Vienna, Austria, Bratislava, Slovakia and Budapest, Hungary, Hard Rock Hotel and Casino Hungary is sure to become the “must experience” destination in Europe.

We are convinced that Hard Rock International is the ideal partner for our project,” said Alfred Supersberger, Co-Chairman, Eurovegas Hungary Ltd. “Hard Rock International stands for a perfect combination of entertainment and success, having excellent expertise in operating a large world-class hotel and casino as well as offering a unique experience to our guests.” Credit Suisse is acting as financial advisor to EuroVegas Hungary Ltd.

Hard Rock Hotel and Casino Hungary will join Hard Rock’s other hotel and casino properties, including: Hard Rock Hotel and Casino Las Vegas; Seminole Hard Rock Hotel and Casino Hollywood (Florida); Seminole Hard Rock Hotel and Casino Tampa (Florida); Hard Rock Hotel and Casino Macau; and Hard Rock Hotel and Casino Biloxi (Mississippi); as well as branded hotels in Orlando (Florida); Chicago (Illinois); San Diego (California); Pattaya and Bali.  Additional hotel and casino projects have been announced in Penang/Malaysia, scheduled to open in 2009; Singapore scheduled to open in 2010; Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. 

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar in 1971, Hard Rock has built the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau.  Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010;  Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com

About EuroVegas Hungary Ltd.
EuroVegas Hungary Ltd (owned by the entrepreneurs and developers Hans Asamer (Asamer Group) and Alfred Supersberger (Supersberger Group)) is developing a major entertainment center in the heart of Europe on the borders of Hungary, Slovakia and Austria, including the first “Las Vegas – style” gaming destination in Europe. EuroVegas Hungary controls approximately 828 acres (335 hectares) of freehold land in the Northwest of Hungary and unique casino entitlements (concessions) awarded by the Hungarian government that allow for the operation of up to five Category 1 casinos with an unlimited number of slots and tables for a 20 year term with a 10 year extension possibility. Further developments envisioned by EuroVegas Hungary on the land could include a retail center / shopping mall, an expanded entertainment district, auto plaza, medical spa / cosmetic facilities, a residential and commercial area, a golf course and a variety of other complementary entertainment and leisure activities. For further information please visit www.vegasineurope.eu.

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