Orlando, Fla., August 24, 2009 – Hard Rock International announced today that singer/songwriter Uncle Kracker will join multi-platinum, four-time consecutive Academy of Country Music® and four-time and reigning Country Music Association Entertainer of the Year Kenny Chesney for a performance at Hard Rock Cafe New York in Times Square on Tuesday, September 15th, as part of Hard Rock’s 2009 Ambassadors of Rock Tour, a global concert series featuring today’s top performers.

This special performance coincides with the release of Uncle Kracker's new album, Happy Hour, which drops the same day. Produced by multiple Grammy® Award winner Rob Cavallo (Kid Rock, Green Day, Paramore), Happy Hour's breezy blend of country-flavored pop and rock ‘n’ roll is highlighted by its infectious lead single "Smile," which has already gone top 20 in just three short weeks at radio and currently enjoying video airplay on VH1. The growing success of "Smile" follows Uncle Kracker's string of chart-topping hits "Follow Me" and "Drift Away," and "When The Sun Goes Down," his collaboration with friend Kenny Chesney.

Committed to its “Love All, Serve All” creed, Hard Rock will donate proceeds from Chesney’s New York appearance to benefit PLAN!T NOW – an organization that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. PLAN!T Now provides outreach, resources and connections for residents in coastal regions in the United States, Mexico and the Caribbean, to create a dialog and understanding of the power of preparedness. Kenny Chesney is proud to serve on PLAN!T Now's board of directors. Learn more at www.planitnow.org.

Rockin’ Around the Globe!
For the fourth consecutive year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock. Nine Inch Nails joins an eclectic group of artists on Hard Rock’s 2009 Ambassadors of Rock Tour, including O.A.R. in Orlando, Kenny Chesney in New York and an all-star lineup at Hard Rock Calling in London with Bruce Springsteen, Neil Young, The Killers, Dave Matthews Band, Ben Harper and Relentless 7, Fleet Foxes and The Gaslight Anthem.

Pack Your Bags and Get A Passport!
Once again, as part of the global celebration, consumers will have the chance to live the life of a rock star, traveling the world to Hard Rock’s Ambassadors of Rock concerts. Consumers will be able to enter the global sweepstakes via www.HardRock.com. Concert details and additional events will be announced this summer. For updated concert details and additional events, visit www.HardRock.com.

For more information, please visit www.hardrock.com.

About PLAN!T NOW
Plan!t Now is a charity that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. Plan!t Now provides outreach, resources, and connections among people in coastal regions in the United States, Mexico, and the Caribbean, to create a dialog and understanding of the power of preparedness. For more information, contact Talin Kalfayan at 1-866-264-6702 or via e-mail at talink@planitnow.org. Learn more at www.planitnow.org.

About Hard Rock International
With a total of 156 venues in 52 countries, including 127 cafes and 11 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Tulsa, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Orlando, Fla., July 21, 2009 – Hard Rock is “doubling down” in Las Vegas with the anticipated opening of its second Hard Rock Cafe location in “Sin City”, and the brand has just announced that it is looking for local talent! Beginning Tuesday, July 28th through Wednesday, August 5th, Hard Rock will host the search for more than 500 of the area’s best and brightest rock stars-in-training to help launch its newest home at the Showcase Mall development on the world famous Las Vegas Strip. The job fair will take place at the Las Vegas Hilton on Paradise Road.

Hard Rock Cafe Las Vegas will be located at 3771 Las Vegas Boulevard South, anchoring the Southern end of the heart of “The Strip” beside the MGM Grand Hotel. The three-story Las Vegas cafe will have more than more than 42,000-square feet of space, including a 950-seat restaurant, a state-of-the-art live concert venue, rock ‘n’ roll memorabilia from Hard Rock’s iconic collection and the largest Rock Shop in the world.

As guests approach the new Hard Rock Cafe Las Vegas, the first sight to grab their attention will be a larger-than-life guitar on the exterior of the building, reaching more than three stories tall. Upon entry, the first level of the new Hard Rock Cafe Las Vegas will include an expansive square-foot Rock Shop featuring the brand’s iconic merchandise. The second level will boast a rockin’ bar and main dining area, as well as an outdoor dining area with a deck overlooking the sights of the city. The third floor will include a live music area for concerts and special events, and will also be ideal for banquets, corporate events and more, and another main bar area. For more details on the new cafe, please visit www.hardrock.com.

WHAT:
Hard Rock Cafe Las Vegas to Host Job Fair for New Location on The Strip

WHERE:
Las Vegas Hilton
Meetings & Conventions Room - A & B
3000 Paradise Road
Las Vegas, NV
(Parking available in North Tower garage and overflow lot)

WHEN:
July 28, 2009 thru August 5, 2009
10 a.m. to 7 p.m.

DETAILS:
Interested candidates must bring valid government issued ID, state issued health card and any other documentation pertaining to their applied position

For more information, please call 702-733-7625

About Hard Rock International
With a total of 153 venues in 52 countries, including 127 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Orlando, Florida, July 14, 2009 – With the launch of Hard Rock International's new corporate event and meeting planner Web site, www.hardrockmeetings.com, the brand invites one and all to “come together, right now” to discover each of its 152 venues in 52 countries worldwide –at the click of a mouse. With growing demand for hotels, cafes and new international locations, the Hard Rock brand recognized the need for a Web site designed specifically to assist in the need for a quick overview of venues as platforms for meetings and events. By leveraging the micro site, Hard Rock is now able to better service a fundamental industry need by cataloguing and showcasing the event spaces within its cafes, hotels, casinos and live venues worldwide – providing direct web access to the unmatched capabilities of this premier global hospitality brand.

“Hard Rock is always looking for innovative ways to showcase the brand’s portfolio and unique event capabilities to corporate clients and meeting planners alike,” says Kevin Kirby, Senior Director of Sales, Hard Rock International. “Development of the site was a logical progression in assisting professionals to get the information they need all in one place.”

The new Hard Rock Meetings Web site, launched in the tradition of the brand’s comprehensive flagship site www.hardrock.com, will offer concise information to complement planner assessments, enabling guests to find venues immediately that meet their needs. Planners can instantly review each venue with 360-degree overview and “virtual site check,” learn about venue specifics like capacities, view highlights from previous special events and receive helpful suggestions to better utilize all amenities available to optimize the event’s potential. Learn more about how each Hard Rock venue strives to provide authentic experiences that rock for its guests, complete with collectible merchandise options, as well as co-branding opportunities for clients and their guests by completing the site’s RFP or submitting a customized version online. This technology interface enables the group sales team and web users to connect and virtually experience each unique space, capturing a level of detail previously only accessible to those limited by visitation.

Hard Rock International truly resonates with rockers of all ages and the brand appreciates how music, like meetings and events, brings people together for a common cause. Visit www.hardrockmeetings.com to bring excitement and an authentic vibe to your next event. Secure your place in rock history today!

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Atlantic City NJ, July 9, 2009 – Summer is the time to let loose and enjoy yourself. Hard Rock Cafe, Atlantic City, has taken this into consideration and joined with a local bed and breakfast inn and leading recreation outlets to create a thrill seeking vacation package overflowing with both adventure and excitement.

The "Thrill Seeker" package features two days, one night (Sunday through Thursday) in the luxurious ambience of The Carisbrooke Inn bed and breakfast, and includes homemade gourmet breakfast in the morning, a thrilling helicopter ride along the Atlantic Ocean coastline, Grand Prix Go Carts for 2, and The Rocket for 2 at the Steel Pier, plus limousine transportation to and from the heliport and dinner, which is a mouth-watering 3-course meal. Cost of the 2 person package is $326.60 (tax inclusive), from July through Sept. 4, 2009. For information and reservations, contact The Carisbrooke Inn at (609) 822-6392 or on the web at www.carisbrookeinn.com.

Hard Rock Cafe Atlantic City, located inside the Trump Taj Mahal Hotel - Casino; 1000 Boardwalk at Virginia Avenue. Restaurant hours Sun - Thur 11:00AM - 12:00AM, Fri - Sat 11:00AM - 1:00AM - Merchandise hours - Mon - Sun 10:00AM - 12:00AM www.HardRock.com/AtlanticCity

About Hard Rock Cafe
Today boasting more than 130 locations in over 42 countries, Hard Rock Cafe truly has become a global phenomenon. The Hard Rock Cafe Atlantic City is, without a doubt, the ideal environment for all of your events; to include but not limited to birthdays, anniversaries, and holiday parties.

The following is a list of our amenities:

Exceptional food with huge portions - satisfies the largest appetite

Phenomenal service by our fun, entertaining and interactive staff members – imagine service with a smile

Extensive collection of rock-and-roll memorabilia – lots of cool stuff to look at

State-of-the-art sound system, complete with programmable music – for your listening pleasure

14 monitors scattered throughout the restaurant – located everywhere to give great access to all of those great music videos

Orlando, Fla., July 6, 2009 – Hard Rock International, a global hospitality brand, is proud to announce the opening of Hard Rock Cafe Dallas on July 15, 2009. The new Hard Rock Cafe Dallas is located at 2211 North Houston Street, anchoring the Southern end of the Victory Park urban development center. Sure to contend as one of the city’s premier dining and entertainment destinations, the Dallas cafe includes a 265-seat restaurant, outdoor dining with patio seating for 40, rock ‘n’ roll memorabilia from Hard Rock’s iconic collection and a Rock Shop featuring Hard Rock’s limited-edition merchandise.

The cafe will also celebrate its grand opening in Dallas on Thursday, August 20th in true rock star fashion. The exclusive VIP event will feature a live concert by Dallas favorites the Old 97’s, a guitar smash and one-of-a-kind memorabilia moment. Event proceeds benefit the Fallen Patriot Fund – championed by founder, entrepreneur and Dallas Mavericks owner Mark Cuban. “I am proud to be in the position to offer assistance to severely injured soldiers and the families of those who have made the ultimate sacrifice at a time when their lives have been tragically disrupted both emotionally and financially,” Cuban said recently. Through a strategic partnership with the Dallas Mavericks, Hard Rock will be raising funds for the charity via the sale of a limited-edition Dallas Mavericks/Hard Rock co-branded bracelet (on sale now while supplies last). Select Pin Collectors’ Club members and a limited number of lucky fans will have a chance to attend the event and revel in the festivities. For further event details and updates, please visit www.hardrock.com/dallas.

This opening marks Hard Rock’s return to the Dallas market. The original Hard Rock Cafe Dallas, located at 2601 McKinney Avenue and known for its unique church design and historic significance, was closed after 21 years in order for the brand to actively explore more strategic locations in the market. Hard Rock welcomes back former staff members and new local talent to the team at the new location on North Houston Street. Leading the team will be former GM Todd Stoerkel, who has been successfully helming the Philadelphia cafe since the previous Dallas location closed. Sales & Marketing Manager Christina Oickle joins the Dallas management team from Starwood Hotels & Resorts, where she had extensive sales, marketing and event planning success with the local community.

In addition, the authentic memorabilia collection of Hard Rock will be showcased via innovative multimedia technology. The Dallas cafe is the pilot location for a unique interactive booth experience enabling fans to explore the world’s greatest rock ‘n’ roll memorabilia collection. Hard Rock, Duncan/Channon and Vertigo created a custom, touch-based interface for many of the cafe’s booths, where guests can explore memorabilia, peruse merchandise and vote on what video plays next in the cafe. From “Deep Zoom” functionality to background information on the pieces themselves, the technology grants access to a catalogue of more than 1,000 unique memorabilia items.  Guests can also plug in to the in-house music video system to cast their vote on the next song, and explore Hard Rock memorabilia related to those artists. Marquee Rock Shop merchandise items will also be accessible for browsing as part of this interface.

“Dallas has always been an important and beloved market for the Hard Rock brand,” said Sean Dee, vice president and CMO, Hard Rock International. “We’re thrilled to return after a short absence and look forward to serving the local community and its visitors for many years to come.”

Consistent with the brand’s “Save the Planet” creed, and as a part of its broad development strategy, Hard Rock Cafe Dallas was developed to achieve a Silver LEED certification, as defined by the Leadership in Energy and Environmental Design (LEED) Green Building Rating System, which provides a suite of standards for environmentally sustainable construction, resulting in a more energy efficient building. The new Dallas cafe represents a strategic evolution in developing cafes that are more environmentally friendly. Dallas will be the first of a series of other LEED certified Hard Rock developments, including upcoming new cafe locations in Seattle and Waikiki.

For more than 38 years, Hard Rock Cafe has offered guests classic American fare in a rock ‘n’ roll atmosphere. Hard Rock Cafe Dallas features a hardwood smoker, which uses the very best Hickory wood chips to slowly cook Hard Rock’s classic ribs, chicken and pork to perfection. Hard Rock’s Legendary Experience menu is just that – legendary – offering six different mouth-watering Legendary Burgers made from Certified Angus Beef. In addition to its food, Hard Rock offers unmatched specialty drinks from its award-winning bar menu, from Hurricanes and Margaritas, to its Alternative Rock non-alcoholic beverage menu featuring favorites like Wildberry Smoothies and Crushed Velvet “martinis.”

The Rock Shop offers a limited line of authentic Hard Rock Cafe items, including Hard Rock’s famous Classic and City T-shirts, as well as highly coveted accessories and pins, which reflect the spirit of the city and the authenticity of Hard Rock’s merchandise. New Hard Rock Cafe Dallas limited-edition and city-specific merchandise is now available.

About The Fallen Patriot Fund
The Fallen Patriot Fund of The Mark Cuban Foundation was established to help families of U.S. military personnel who were killed or seriously injured during Operation Iraqi Freedom. Financial resources are vital to enhancing the sustainability of the family unit who has suffered a loss because their loved one sacrificed him/herself for freedom. Within that group, grant recipients will be selected in accordance with criteria established by The Mark Cuban Foundation. All proceeds will be disbursed.

About Hard Rock International
With a total of 153 venues in 52 countries, including 127 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

June 26, 2009, Orlando, Fla. – Hard Rock International, a leading global hospitality brand, today announced an agreement with EuroVegas Hungary Ltd, owned by Asamer Group and Supersberger Group, to develop Hard Rock Hotel and Casino Hungary, a premium integrated world-class resort. Situated in Northwestern Hungary, immediately adjacent to the Austrian and Slovakian borders, Hard Rock Hotel and Casino Hungary will be a premier entertainment resort, combining a variety of “Vegas-style” games, electrifying entertainment, luxurious accommodations, and international dining and shopping.

Hard Rock Hotel and Casino Hungary, expected to open in early 2012, will ultimately have more than 600 guestrooms, including a variety of suites such as the brand’s Rock Star Suites, which are tailored and customized for the rock star at heart.  The new location will also feature a Hard Rock Casino providing a Vegas-style gambling experience with a variety of options of table games and slot machines. Additional amenities will include a pool and deck for lounging and entertainment, a Rock Spa for relaxing and “detoxing” and a Rock Shop, where guests can check out the brand’s authentic rock ‘n’ roll gear and merchandise. Additional highlights will also include signature restaurants and bars, a convention center, concert venue, nightclub, high-end retail shopping and over 2500 parking spaces.

“We are thrilled to announce plans for Hard Rock Hotel and Casino Hungary, and we are equally enthusiastic about the opportunity to join in an agreement with EuroVegas Hungary Ltd,” said Jim Allen, Chairman, Seminole Hard Rock Entertainment. “Hungary is the perfect location for Hard Rock to continue building on its base of world-class hotel and casino properties, and this development will facilitate further expansion of the Hard Rock brand in Europe.”

Hard Rock Hotels and Casinos are ideally situated in destinations with unique character and tourist appeal. The properties cater to the evolving and distinctive needs of today’s savvy traveler, who seeks a reprieve from traditional, predictable properties. Hard Rock Hotel and Casino Hungary will offer a stylish and modern design, unparalleled service and the singular thread that unites them all – music.  Located a short distance from Vienna, Austria, Bratislava, Slovakia and Budapest, Hungary, Hard Rock Hotel and Casino Hungary is sure to become the “must experience” destination in Europe.

“We are convinced that Hard Rock International is the ideal partner for our project,” said Alfred Supersberger, Co-Chairman, Eurovegas Hungary Ltd. “Hard Rock International stands for a perfect combination of entertainment and success, having excellent expertise in operating a large world-class hotel and casino as well as offering a unique experience to our guests.” Credit Suisse is acting as financial advisor to EuroVegas Hungary Ltd.

Hard Rock Hotel and Casino Hungary will join Hard Rock’s other hotel and casino properties, including: Hard Rock Hotel and Casino Las Vegas; Seminole Hard Rock Hotel and Casino Hollywood (Florida); Seminole Hard Rock Hotel and Casino Tampa (Florida); Hard Rock Hotel and Casino Macau; and Hard Rock Hotel and Casino Biloxi (Mississippi); as well as branded hotels in Orlando (Florida); Chicago (Illinois); San Diego (California); Pattaya and Bali.  Additional hotel and casino projects have been announced in Penang/Malaysia, scheduled to open in 2009; Singapore scheduled to open in 2010; Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. 

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar in 1971, Hard Rock has built the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau.  Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010;  Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com. 

About EuroVegas Hungary Ltd.
EuroVegas Hungary Ltd (owned by the entrepreneurs and developers Hans Asamer (Asamer Group) and Alfred Supersberger (Supersberger Group)) is developing a major entertainment center in the heart of Europe on the borders of Hungary, Slovakia and Austria, including the first “Las Vegas – style” gaming destination in Europe. EuroVegas Hungary controls approximately 828 acres (335 hectares) of freehold land in the Northwest of Hungary and unique casino entitlements (concessions) awarded by the Hungarian government that allow for the operation of up to five Category 1 casinos with an unlimited number of slots and tables for a 20 year term with a 10 year extension possibility. Further developments envisioned by EuroVegas Hungary on the land could include a retail center / shopping mall, an expanded entertainment district, auto plaza, medical spa / cosmetic facilities, a residential and commercial area, a golf course and a variety of other complementary entertainment and leisure activities. For further information please visit www.vegasineurope.eu.

Orlando, Fla., June 22, 2009 - Hard Rock International recently announced that it will open a Hard Rock Cafe Dallas location in the Victory Park urban development center. On Monday, July 6th, Hard Rock will hold a "Hard Hat Tour" offering media an exclusive sneak peek into the new Hard Rock Dallas prior to opening its doors. Scheduled to open to the public on Wednesday, July 15, 2009, the 8,900-square-foot cafe features a 265-seat restaurant, outdoor dining with patio seating for 40, as well as a Rock Shop featuring Hard Rock's limited-edition merchandise.

The new Dallas cafe was constructed with an upscale "Lucid Dream" design aesthetic featuring uncommon materials that diffuse, project, and absorb light, articulating the energy and vibe of the Hard Rock brand. Legendary memorabilia from Hard Rock's world-famous collection is currently being transported to Dallas for installation prior to opening. The Dallas cafe will feature items from many of the world¡¦s most beloved and recognizable musicians, as well as contemporary artists with local ties. Hard Rock's own memorabilia designer, Andrea Torgeman, will be on hand to provide a tour of the new venue and offer background on the iconic memorabilia pieces chosen to grace the walls of the Dallas cafe.

From a black suit worn by Roy Orbison and snakeskin boots worn by Stevie Ray Vaughn, to a bass guitar played by ZZ Top and a Western-style, tie-dyed shirt donated by Laura Lynch of the Dixie Chicks, Hard Rock Cafe Dallas will offer a new and unique memorabilia experience, with dozens of iconic items commemorating the history of rock on display.

Key Memorabilia on Display:
- Fuzzy guitars played by Billy Gibbons and Dusty Hill during ZZ Top's "Legs" video
- Black suit worn by Roy Orbison as well as an original drawing for his Wink, Texas 1953 High School Annual
- Autographed track listing, bone necklace and pair of snakeskin boots worn by Stevie Ray Vaughan
- A pair of cowgirl boots and Western-style tie-dyed shirt worn by Laura Lynch of the Dixie Chicks
- Black bass guitar played by Jason James from Bullet For My Valentine and a white Stingray bass played by Johnny Christ of Avenged Sevenfold, both used on the 2008 Taste of Chaos Tour.
- Red tweed jacket and red suede shoes worn by Buddy Holly - Pink rhinestone Western costume worn by Madonna on the cover of her 8th studio album Music
- Cowboy hat worn by Elvis Presley onstage during his legendary Houston Astrodome performance in March 1974
- Handwritten letter by George Harrison to a fan on stationery from the George V Hotel in Paris
- Tuxedo style jacket worn by Lynyrd Skynyrd keyboardist Billy Powell while touring in the early '90s

WHAT:
Hard Rock Cafe Dallas to Host Special "Hard Hat" Media Tour

WHERE:
Hard Rock Cafe Dallas
2211 North Houston Street
(Southern end of Victory Park)
Dallas, TX
(469) 341-7625

WHEN:
Monday, July 6, 2009
10 a.m. First tour begins
12 noon Second tour begins

ADMISSION:
**MEDIA ACCESS ONLY**
RSVP directly to KHauser@coynepr.com

MEDIA OP:
First look inside the new Hard Rock Cafe Dallas
Iconic memorabilia items on display
Andrea Torgeman, Hard Rock Corporate Memorabilia Designer
Todd Stoerkel, General Manager, Hard Rock Cafe Dallas

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Orlando, Fla., June 19, 2009 – Hard Rock International is bringing its worldwide Ambassadors of Rock Tour to New York! Kenny Chesney, the four-consecutive Academy of Country Music® and four-time and reigning Country Music Association Entertainer of the Year, will perform at Hard Rock Cafe New York in Times Square on Tuesday, September 15th, as part of Hard Rock’s 2009 Ambassadors of Rock Tour, a global concert series featuring top artists and bands.

Known for his high energy performance, Chesney is currently out on his Sun City Carnival Tour – which will see the biggest North American ticket seller this century in any genre play a dozen stadiums. With his Greatest Hits II marking his 9th #1 Country Album debut, Chesney collects the songs that have come to be the soundtrack of a generation coming of age right now: “When The Sun Goes Down,” “Summertime,” “Living In Fast Forward,” “Anything But Mine,” “The Good Stuff,” “Beer In Mexico,” “I Go Back,” and his current #1 “Out Last Night.” Having been deemed “Entertainer of the People” by The Los Angeles Times, Chesney’s Hard Rock Ambassadors of Rock Performance will be a more intimate performance, reflective of the man beyond the million-ticket-selling phenomenon.

“As part of this global program we are hosting iconic artists around the world and we are thrilled to bring one of the world’s biggest and most successful stadium acts to the crossroads of the world – our New York Cafe,” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “Kenny Chesney’s history of stellar, high-energy performances is the perfect complement to an already impressive international tour lineup.”

“Music that connects is music that rocks,” Chesney explained. “To me, the Hard Rock Ambassadors of Rock Tour is about the experience of music, of coming together, of how blinding it can be when it’s good… whether it’s Bruce Springsteen or Nine Inch Nails, Neil Young, the Killers or us. I’m honored to take part in this because that place where music and people come together to really let go, well, that’s what we’re all about.”

Committed to its “Love All, Serve All” creed, Hard Rock will donate proceeds from Chesney’s New York appearance to benefit PLAN!T NOW – an organization that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. PLAN!T Now provides outreach, resources and connections for residents in coastal regions in the United States, Mexico and the Caribbean, to create a dialog and understanding of the power of preparedness. Kenny Chesney is proud to serve on PLAN!T Now's board of directors. Learn more at www.planitnow.org.

Rockin’ Around the Globe!
For the fourth consecutive year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock. Nine Inch Nails joins an eclectic group of artists on Hard Rock’s 2009 Ambassadors of Rock Tour, including O.A.R. in Orlando, Kenny Chesney in New York and an all-star lineup at Hard Rock Calling in London with Bruce Springsteen, Neil Young, The Killers, Dave Matthews Band, Ben Harper and Relentless 7, Fleet Foxes and The Gaslight Anthem.

Pack Your Bags and Get A Passport!
Once again, as part of the global celebration, consumers will have the chance to live the life of a rock star, traveling the world to Hard Rock’s Ambassadors of Rock concerts. Consumers will be able to enter the global sweepstakes via www.HardRock.com. Concert details and additional events will be announced this summer. For updated concert details and additional events, visit www.HardRock.com.

For more information, please visit www.hardrock.com.

About PLAN!T NOW
Plan!t Now is a charity that empowers coastal residents to mitigate disasters in severe storm and hurricane-prone regions by being prepared. Plan!t Now provides outreach, resources, and connections among people in coastal regions in the United States, Mexico, and the Caribbean, to create a dialog and understanding of the power of preparedness. For more information, contact Talin Kalfayan at 1-866-264-6702 or via e-mail at talink@planitnow.org. Learn more at www.planitnow.org.

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Orlando, Fla., June 17, 2009 – Hard Rock International is once again partnering with country music’s six-time Academy of Country Music® “Entertainer of the Year” Kenny Chesney’s 2009 Sun City Carnival Tour to host the official Sun City Tailgate pre-party for fans prior to Chesney’s Lincoln Financial Field performance. On Friday, June 26, 2009, Hard Rock Cafe Philadelphia will partner with local radio station WXTU-FM to host a live performance by Caitlin & Will, winners of CMT’s Can You Duet?, with special guest band Hello Dave.

Beginning in May, and continuing throughout the duration of Chesney’s 2009 Sun City Carnival Tour, select Hard Rock Cafe locations across the country will host exclusive pre-party performances by country sensations Caitlin & Will, along with Columbia Nashville recording artist Josh Thompson. Fans will enjoy the chance to welcome Chesney’s summer tour to town Hard Rock style! See Kenny’s tour bus roll in and win rockin’ prizes, including a signature Kenny Chesney Takamine acoustic guitar and ticket giveaways to his concert at Lincoln Financial Field.

Committed to its “Love All, Serve All” creed, Hard Rock will donate proceeds from its Sun City Tailgate events to Philabundance – an organization that works to end hunger and malnutrition in the Delaware Valley by acquiring food and distributing it through organizations serving people in need.

What:
Hard Rock Cafe Philadelphia Hosts Sun City Tailgate Concert

When:
Friday, June 26, 2009
9 p.m. Doors open
9:30 p.m. Event begins

Where: Hard Rock Cafe Philadelphia
Corner of 12th & Market Streets
Philadelphia, PA
215-238-1000

Admission: FREE Admission with donation of a non-perishable food item (benefiting Philabundance)

All ages welcome

For further information, please visit www.hardrock.com.

About Philabundance
Philabundance is the region’s largest hunger relief organization, working to end hunger and malnutrition in the Delaware Valley by acquiring food and distributing it through organizations serving people in need. Approximately 27% of the food produced in the U.S. goes to waste each year while millions of people go hungry. Philabundance works to change this contradiction. In 2008, we distributed 17 million pounds in the Delaware Valley. They serve low income residents at risk of hunger and malnutrition, of which 23% are children and 16% are senior citizens. They provide food through a network of agencies in the Delaware Valley. Member agencies include food cupboards, shelter or residential programs, social service agencies, emergency kitchens, and neighborhood distribution programs who reach people in need. For more information, please visit www.philabundance.org.

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Orlando, Fla., June 9, 2009 – Hard Rock International’s global Ambassadors of Rock Tour is returning to Singapore! On Monday, August 10, 2009, Hard Rock will bring two-time GRAMMY® Award winning rock group Nine Inch Nails to the stage at Fort Canning Park, Singapore for a one-night-only, special performance. Best known for their trademark industrial rock grunge sound, the band has had numerous hit singles during its 20 year tenure, including “Hurt” and “Closer.” For ticket information, please call 65-6296-2929 or visit www.Ticket.com for additional details.

Together with front man Trent Reznor, Nine Inch Nails have sold more than 20 million albums worldwide. The band has produced 12 albums resulting in numerous music chart hits, including an impressive 12 GRAMMY nominations, and two wins for "Wish" — Best Metal Performance, 1992 and "Happiness in Slavery" — Best Metal Performance, 1995. More than 20 years since the band’s formation, Nine Inch Nails’ iconic work with Trent Reznor continues with the release of the band’s latest studio album, The Slip (2008).

“Hard Rock’s Ambassadors of Rock Tour has been a huge global success for the past three years and we’re honored to have showcased such a diverse group of artists, from rock ‘n’ roll greats and country music legends, to renowned contemporary artists and pop stars,” said Sean Dee, vice president and chief marketing officer, Hard Rock International. “And we are proud to announce the addition of Nine Inch Nails to our 2009 Ambassadors of Rock Tour lineup.”

Rockin’ Around the Globe!
For the fourth consecutive year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock. Nine Inch Nails joins an eclectic group of artists on Hard Rock’s 2009 Ambassadors of Rock Tour, including O.A.R. in Orlando, Kenny Chesney in New York and an all-star lineup at Hard Rock Calling in London with Bruce Springsteen, Neil Young, The Killers, Dave Matthews Band, Ben Harper and Relentless 7, Fleet Foxes and The Gaslight Anthem.

Pack Your Bags and Get A Passport!
Once again, as part of the global celebration, consumers will have the chance to live the life of a rock star, traveling the world to Hard Rock’s Ambassadors of Rock concerts. Consumers will be able to enter the global sweepstakes via www.HardRock.com. Concert details and additional events will be announced this summer. For updated concert details and additional events, visit www.HardRock.com.

For more information, please visit www.hardrock.com.

About Hard Rock International
With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.