Orlando, Fla., September 3, 2009 – Hard Rock International is excited to announce that Hard Rock Cafe Nashville will soon receive a major renovation, complete with a new live music space, additional dining areas and upscale design features. Located at the corner of Broadway and Second Avenue, Hard Rock is planning a multi-million dollar renovation and memorabilia redecoration, including a new open-air terrace seating area and turning its second floor into a music venue for live shows, parties or special events. In the latest example of Hard Rock’s concept-driven design evolution, the Nashville cafe will be remodeled to preserve the heritage of the existing location while integrating technology and other elements to create a new look and vibe that will rock downtown. The ground floor of the restaurant will be revamped to feature a sleek, iconic bar as the focal point, complemented by exposed brick accents, giving the space a contemporary feel that articulates the energy of the Hard Rock brand. In contrast to the ground floor, the second level provides a raw, open space complete with large glass overhead doors; these doors can be opened to allow patrons the luxury of spilling out onto the rooftop deck to enjoy the second floor’s live music scene on select evenings. The venue’s new second floor will also be utilized for buyouts and events, as well as a regular live music schedule.Dozens of new items commemorating the history of rock will be on display – from Randy Travis’ guitar to Hank Williams, Jr.’s suit, to Michael Jackson’s shoes. The collection will also include items from Tennessee natives, including a guitar owned by 2009 Ambassador of Rock Kenny Chesney, a microphone courtesy of Hard Rock 2008 Artist of the Year Paramore’s Hayley Williams, as well as an axe used in the band’s ‘"Crushcruchcrush" video. “Nashville is an extraordinary capital city with an incredibly rich music heritage,” said Hamish Dodds, president and CEO, Hard Rock International. “We have enjoyed great success in ‘Music City’ since the cafe’s opening in 1994, and we are eager to re-launch the Nashville cafe as a premier entertainment destination.”
Hard Rock Cafe Nashville will be closing its doors effective September 14, 2009 and remain so until renovations are completed in December 2009. During this time, Hard Rock staff will remain on payroll to focus on giving back to the community via various philanthropic efforts. In accordance with the brand’s motto “Love All, Serve All,” staff will continue their commitment to the area by working with local charities Second Harvest Food Bank, Susan G. Komen the Cure - Greater Nashville Affiliate, Musicians On Call and the Dierks Bentley Miles & Music for Kids celebrity motorcycle ride and concert as they plan to better serve Nashville and continue its 15+ year tenure downtown. In addition, the Silver Dollar retail and Rock Shop will remain open during the revamp for Hard Rock fans of all ages to enjoy limited-edition Hard Rock merchandise, apparel and accessories. For further details, please visit www.HardRock.com. About Musicians On Call (MOC)Musicians on Call (MOC) was founded in 1999 with the mission of bringing live and recorded music to the bedsides of patients in healthcare facilities to. To date, their volunteers have played for over 150,000 people. Musicians On Call continues their mission through room-to-room hospital performances by both local musicians and national celebrities, and their CD Pharmacies and Project Playback programs. www.musiciansoncall.orgAbout Susan G. Komen for the CureNancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. That promise is now Susan G. Komen for the Cure, the global leader of the breast cancer movement and the world's largest grassroots network of breast cancer survivors and activists working together to save lives, empower people, ensure quality care for all and energize science to find the cures.About Second Harvest Food BankSecond Harvest Food Bank of Middle Tennessee opened its doors in 1978. The purpose of the organization was to provide a central distribution center for companies, groups, and individuals who wished to help provide food for Middle Tennessee's hungry. Second Harvest's mission is to feed hungry people and work to solve hunger issues in our community.Today, Second Harvest Food Bank of Middle Tennessee is one of the largest and most comprehensive of over 200 food banks and food distribution centers nationwide. During the 2006/2007 fiscal year, Second Harvest distributed more than 37.4 million pounds of food to hungry men, women, and children. Second Harvest’s vision of ending hunger is more important than ever. Hunger is a big problem, and it cannot be solved without everyone’s help. There are 35 million Americans deemed by the government to be food insecure, and there are more than 8 million children receiving food assistance. One in five people in a soup kitchen line is now a child. In Middle Tennessee alone, 47% of the people Second Harvest serves are children. www.secondharvestmidtn.org
About Hard Rock International With a total of 156 venues in 52 countries, including 127 cafes and 11 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Tulsa, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Hungary, Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
Orlando, Fla., July 6, 2009 – Hard Rock International, a global hospitality brand, is proud to announce the opening of Hard Rock Cafe Dallas on July 15, 2009. The new Hard Rock Cafe Dallas is located at 2211 North Houston Street, anchoring the Southern end of the Victory Park urban development center. Sure to contend as one of the city’s premier dining and entertainment destinations, the Dallas cafe includes a 265-seat restaurant, outdoor dining with patio seating for 40, rock ‘n’ roll memorabilia from Hard Rock’s iconic collection and a Rock Shop featuring Hard Rock’s limited-edition merchandise. The cafe will also celebrate its grand opening in Dallas on Thursday, August 20th in true rock star fashion. The exclusive VIP event will feature a live concert by Dallas favorites the Old 97’s, a guitar smash and one-of-a-kind memorabilia moment. Event proceeds benefit the Fallen Patriot Fund – championed by founder, entrepreneur and Dallas Mavericks owner Mark Cuban. “I am proud to be in the position to offer assistance to severely injured soldiers and the families of those who have made the ultimate sacrifice at a time when their lives have been tragically disrupted both emotionally and financially,” Cuban said recently. Through a strategic partnership with the Dallas Mavericks, Hard Rock will be raising funds for the charity via the sale of a limited-edition Dallas Mavericks/Hard Rock co-branded bracelet (on sale now while supplies last). Select Pin Collectors’ Club members and a limited number of lucky fans will have a chance to attend the event and revel in the festivities. For further event details and updates, please visit www.hardrock.com/dallas. This opening marks Hard Rock’s return to the Dallas market. The original Hard Rock Cafe Dallas, located at 2601 McKinney Avenue and known for its unique church design and historic significance, was closed after 21 years in order for the brand to actively explore more strategic locations in the market. Hard Rock welcomes back former staff members and new local talent to the team at the new location on North Houston Street. Leading the team will be former GM Todd Stoerkel, who has been successfully helming the Philadelphia cafe since the previous Dallas location closed. Sales & Marketing Manager Christina Oickle joins the Dallas management team from Starwood Hotels & Resorts, where she had extensive sales, marketing and event planning success with the local community. In addition, the authentic memorabilia collection of Hard Rock will be showcased via innovative multimedia technology. The Dallas cafe is the pilot location for a unique interactive booth experience enabling fans to explore the world’s greatest rock ‘n’ roll memorabilia collection. Hard Rock, Duncan/Channon and Vertigo created a custom, touch-based interface for many of the cafe’s booths, where guests can explore memorabilia, peruse merchandise and vote on what video plays next in the cafe. From “Deep Zoom” functionality to background information on the pieces themselves, the technology grants access to a catalogue of more than 1,000 unique memorabilia items. Guests can also plug in to the in-house music video system to cast their vote on the next song, and explore Hard Rock memorabilia related to those artists. Marquee Rock Shop merchandise items will also be accessible for browsing as part of this interface. “Dallas has always been an important and beloved market for the Hard Rock brand,” said Sean Dee, vice president and CMO, Hard Rock International. “We’re thrilled to return after a short absence and look forward to serving the local community and its visitors for many years to come.” Consistent with the brand’s “Save the Planet” creed, and as a part of its broad development strategy, Hard Rock Cafe Dallas was developed to achieve a Silver LEED certification, as defined by the Leadership in Energy and Environmental Design (LEED) Green Building Rating System, which provides a suite of standards for environmentally sustainable construction, resulting in a more energy efficient building. The new Dallas cafe represents a strategic evolution in developing cafes that are more environmentally friendly. Dallas will be the first of a series of other LEED certified Hard Rock developments, including upcoming new cafe locations in Seattle and Waikiki. For more than 38 years, Hard Rock Cafe has offered guests classic American fare in a rock ‘n’ roll atmosphere. Hard Rock Cafe Dallas features a hardwood smoker, which uses the very best Hickory wood chips to slowly cook Hard Rock’s classic ribs, chicken and pork to perfection. Hard Rock’s Legendary Experience menu is just that – legendary – offering six different mouth-watering Legendary Burgers made from Certified Angus Beef. In addition to its food, Hard Rock offers unmatched specialty drinks from its award-winning bar menu, from Hurricanes and Margaritas, to its Alternative Rock non-alcoholic beverage menu featuring favorites like Wildberry Smoothies and Crushed Velvet “martinis.” The Rock Shop offers a limited line of authentic Hard Rock Cafe items, including Hard Rock’s famous Classic and City T-shirts, as well as highly coveted accessories and pins, which reflect the spirit of the city and the authenticity of Hard Rock’s merchandise. New Hard Rock Cafe Dallas limited-edition and city-specific merchandise is now available. About The Fallen Patriot Fund The Fallen Patriot Fund of The Mark Cuban Foundation was established to help families of U.S. military personnel who were killed or seriously injured during Operation Iraqi Freedom. Financial resources are vital to enhancing the sustainability of the family unit who has suffered a loss because their loved one sacrificed him/herself for freedom. Within that group, grant recipients will be selected in accordance with criteria established by The Mark Cuban Foundation. All proceeds will be disbursed. About Hard Rock International With a total of 153 venues in 52 countries, including 127 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
June 26, 2009, Orlando, Fla. – Hard Rock International, a leading global hospitality brand, today announced an agreement with EuroVegas Hungary Ltd, owned by Asamer Group and Supersberger Group, to develop Hard Rock Hotel and Casino Hungary, a premium integrated world-class resort. Situated in Northwestern Hungary, immediately adjacent to the Austrian and Slovakian borders, Hard Rock Hotel and Casino Hungary will be a premier entertainment resort, combining a variety of “Vegas-style” games, electrifying entertainment, luxurious accommodations, and international dining and shopping.
Hard Rock Hotel and Casino Hungary, expected to open in early 2012, will ultimately have more than 600 guestrooms, including a variety of suites such as the brand’s Rock Star Suites, which are tailored and customized for the rock star at heart. The new location will also feature a Hard Rock Casino providing a Vegas-style gambling experience with a variety of options of table games and slot machines. Additional amenities will include a pool and deck for lounging and entertainment, a Rock Spa for relaxing and “detoxing” and a Rock Shop, where guests can check out the brand’s authentic rock ‘n’ roll gear and merchandise. Additional highlights will also include signature restaurants and bars, a convention center, concert venue, nightclub, high-end retail shopping and over 2500 parking spaces.
“We are thrilled to announce plans for Hard Rock Hotel and Casino Hungary, and we are equally enthusiastic about the opportunity to join in an agreement with EuroVegas Hungary Ltd,” said Jim Allen, Chairman, Seminole Hard Rock Entertainment. “Hungary is the perfect location for Hard Rock to continue building on its base of world-class hotel and casino properties, and this development will facilitate further expansion of the Hard Rock brand in Europe.”
Hard Rock Hotels and Casinos are ideally situated in destinations with unique character and tourist appeal. The properties cater to the evolving and distinctive needs of today’s savvy traveler, who seeks a reprieve from traditional, predictable properties. Hard Rock Hotel and Casino Hungary will offer a stylish and modern design, unparalleled service and the singular thread that unites them all – music. Located a short distance from Vienna, Austria, Bratislava, Slovakia and Budapest, Hungary, Hard Rock Hotel and Casino Hungary is sure to become the “must experience” destination in Europe.
“We are convinced that Hard Rock International is the ideal partner for our project,” said Alfred Supersberger, Co-Chairman, Eurovegas Hungary Ltd. “Hard Rock International stands for a perfect combination of entertainment and success, having excellent expertise in operating a large world-class hotel and casino as well as offering a unique experience to our guests.” Credit Suisse is acting as financial advisor to EuroVegas Hungary Ltd.
Hard Rock Hotel and Casino Hungary will join Hard Rock’s other hotel and casino properties, including: Hard Rock Hotel and Casino Las Vegas; Seminole Hard Rock Hotel and Casino Hollywood (Florida); Seminole Hard Rock Hotel and Casino Tampa (Florida); Hard Rock Hotel and Casino Macau; and Hard Rock Hotel and Casino Biloxi (Mississippi); as well as branded hotels in Orlando (Florida); Chicago (Illinois); San Diego (California); Pattaya and Bali. Additional hotel and casino projects have been announced in Penang/Malaysia, scheduled to open in 2009; Singapore scheduled to open in 2010; Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012.
About Hard Rock International With a total of 152 venues in 52 countries, including 126 cafes and 10 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar in 1971, Hard Rock has built the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and Macau. Additional hotel and casino projects have been announced in Penang, scheduled to open in 2009; Singapore in 2010; Atlanta and Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in 2012. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.
About EuroVegas Hungary Ltd.EuroVegas Hungary Ltd (owned by the entrepreneurs and developers Hans Asamer (Asamer Group) and Alfred Supersberger (Supersberger Group)) is developing a major entertainment center in the heart of Europe on the borders of Hungary, Slovakia and Austria, including the first “Las Vegas – style” gaming destination in Europe. EuroVegas Hungary controls approximately 828 acres (335 hectares) of freehold land in the Northwest of Hungary and unique casino entitlements (concessions) awarded by the Hungarian government that allow for the operation of up to five Category 1 casinos with an unlimited number of slots and tables for a 20 year term with a 10 year extension possibility. Further developments envisioned by EuroVegas Hungary on the land could include a retail center / shopping mall, an expanded entertainment district, auto plaza, medical spa / cosmetic facilities, a residential and commercial area, a golf course and a variety of other complementary entertainment and leisure activities. For further information please visit www.vegasineurope.eu.