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DEAL COMPLETE AND RENOVATIONS SET TO BEGIN IMMEDIATELY 

Atlantic City, N.J. – April 5, 2017 – Today, Hard Rock International officially announced the completed acquisition as well as unveiled plans for the launch and significant redevelopment of Hard Rock Hotel & Casino Atlantic City. Dignitaries including Governor Chris Christie, Atlantic City Mayor Don Guardian, Hard Rock International Chairman Jim Allen and Senate President Stephen Sweeney, as well as local representatives, gathered to learn more about the momentous opportunity the project will bring to Atlantic City.  The former Taj Mahal building will undergo an all-encompassing $375 million renovation and reopen in summer 2018. The upcoming Hard Rock Hotel & Casino Atlantic City is situated on 17-acres of prime Boardwalk real estate, offering vast views of the city and Atlantic Ocean.

Impacting local and regional economies, as well as contributing to the revitalization of Atlantic City, the partnership between Hard Rock International and the Morris and Jingoli families will create more than 1,000 jobs during construction and 3,000 permanent jobs. Since the transaction on March 31, Hard Rock has already hired 23 employees as it sets out to bring the once iconic property back to life. 

NEW OWNERSHIP GROUP WILL INVEST MORE THAN $300 MILLION TO OPEN REBRANDED HARD ROCK HOTEL & CASINO ATLANTIC CITY

Orlando, FL – March 1, 2017 – Hard Rock International unveils plans for Hard Rock Hotel & Casino Atlantic City. Today, Hard Rock and its partners announced they have reached a definitive agreement with a wholly-owned subsidiary of investor Carl Icahn to purchase Atlantic City’s former Taj Mahal.

Hard Rock International will be majority owner of the rebranded Hard Rock Hotel & Casino Atlantic City in partnership with the Morris and Jingoli families. The group will invest more than $300 million to purchase, substantially renovate and re-open the casino.

“We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment,” states Jim Allen, chairman of Hard Rock International. “We are 100 percent convinced Hard Rock Hotel & Casino Atlantic City will be a success.”

We are deeply saddened to hear of the passing of artist, graphic designer and illustrator Alan Aldridge this past weekend. While Mr. Aldridge was best known for his work with legendary artists like The Beatles and The Who, he was also the creator of the iconic Hard Rock Cafe logo and as such a member of the Hard Rock family. Mr. Aldridge was hired by Hard Rock's founders to design t-shirts for a local football team sponsored by the original London cafe. The shirts and logo, much like their designer, became a cultural phenomenon.

Limited-Time, Edition 35 Merchandise Benefits SLAM Foundation 

Orlando, Fla., January 16, 2017 – GRAMMY® Award-winning, international superstar Pitbull and the Hard Rock Heals Foundation are hitting the stage with the release of the brand’s latest merchandise line on Monday, January 16, 2017. The Pitbull Signature Series: Edition 35 shirt, inspired by the global star, Mr. Worldwide, supports the SLAM Foundation to help advance learning opportunities for children around the world. 

“Music and education have always been a driving force in my life,” said Pitbull. “Partnering with the Hard Rock Heals Foundation for my Signature Series shirt will benefit SLAM! (Sports, Leadership, Arts and Management) in its effort to help students from all walks of life achieve their highest potential.”

“Pitbull and Hard Rock understand how imperative it is to invest in our future through the education of children,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “Pitbull has been a supporter of the Hard Rock brand, and we are honored to collaborate with him on this Signature Series program that we know will have an impact on children around the globe.”  

A percentage of the retail price of each Pitbull Signature Series shirt sold will be donated to SLAM through the Hard Rock Heals Foundation. The new Signature Series shirt features Pitbull’s famous moniker, “Mr. Worldwide,” in vibrant turquoise and pink lettering in homage to his Miami upbringing. The limited-edition black shirt is available in men’s and women’s sizes and can be purchased online and at participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world.

Orlando, Fla., October 24, 2016 – Hard Rock Cafe International (USA), Inc., one of the world’s leading hospitality companies, announced today that Hamish Dodds, its President and CEO, has decided to step down from his position in early 2017 to pursue new opportunities. The company is wholly owned by the Seminole Tribe of Florida. It has been led by Dodds since 2004. 

“It has been an absolute privilege working for Hard Rock over the last 13 years and leading the growth of this amazing brand, while helping to reinforce Hard Rock’s unique character, and its commitment to service and philanthropy. Hard Rock is a place where staff are empowered to deliver authentic guest experiences in a rock and roll environment,” said Dodds.  “Today, the business is well positioned with a strong brand footprint and an extensive pipeline of projects in all business units. I wish the Seminole Tribe of Florida and all our Hard Rock employees and partners continued success in the future.” 

Posted on September 30, 2016 | Tags: , , , ,

Orlando, Fla. – Sept. 30, 2016 – Hard Rock International has completed the acquisition of casino and hotel-casino rights in the western U.S., as well as in several key international markets, from affiliates of BREF HR, LLC, which own the Hard Rock Hotel and Casino in Las Vegas. Originally separated from the Hard Rock International’s portfolio more than three decades ago, the rights acquired in this deal reunite Hard Rock International’s global territory for casinos and hotel-casinos, which Hard Rock believes positions the company for unprecedented growth opportunities.

“This is a historic day for the brand and we could not be prouder to announce this acquisition that we believe ignites the path for further expansion around the globe,” said Jim Allen, Hard Rock International’s chairman. “With the newly acquired rights the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership, the Seminole Tribe of Florida, allowing for globally consistent customer service and standards at all of our locations.”

Read full press release

When you stay at any Hard Rock Hotel, be sure to ask about the opportunity to stay in the our exclusive Hard Rock Heals Suite! The suite is decked out with all things chill, from an iPad® loaded with our curated relaxation playlist and a state-of-the-art JBL speaker to play it on, to a meditation class to take you back to center and a renowned Manduka® yoga mat, fit for your practice.

One Hard Rock Heals Suite is available at each Hard Rock Hotel location worldwide and a portion of the cost of your stay will go to our Hard Rock Heals Foundation efforts to heal lives and promote wellness through the power of music. Learn more

Posted on June 20, 2016 | Tags:

On Wednesday, June 22nd, music will bring us together to support the victims, survivors, and their families and various communities affected by the recent tragedy in Orlando, FL. The ALL IS ONE Orlando Unity Concert will be headlined by Imagine Dragons and Nate Ruess, and held at Hard Rock Live Orlando. 

100% of ticket sales will benefit the OneOrlando Fund. #AllIsOne

Tickets are available at Ticketmaster.com, or by calling TicketMaster at 407-839-3900 or the Hard Rock Live Box Office at 407-351-5483.

Posted on March 28, 2016 | Tags:

Introducing your one stop shop for laid-back style. Weekend warriors and lovers of casual gear, this one is for you. Celebrate the launch with 20% off new styles until March 31, 2016! 

Shop Now: Online Rock Shop

Hard Rock’s guests born on Leap Day get more than just the privilege of being a quarter of their age this February 29th at Hard Rock Cafe! This year leaplings who celebrate their birthday at Hard Rock Cafes in the United States will receive a free entrée from Hard Rock Cafe’s Leaplings Eat Free menu.*

The approximate 200,000 leap day babies in the United States only get to celebrate their ‘real birthday’ once every four years, so we want to reward those who have waited so patiently to celebrate with one of our fresh, quality meals – a delicious birthday present from Hard Rock Cafe!

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