Limited-Time, Edition 35 Merchandise Benefits SLAM Foundation
Orlando, Fla., January 16, 2017 – GRAMMY® Award-winning, international superstar Pitbull and the Hard Rock Heals Foundation are hitting the stage with the release of the brand’s latest merchandise line on Monday, January 16, 2017. The Pitbull Signature Series: Edition 35 shirt, inspired by the global star, Mr. Worldwide, supports the SLAM Foundation to help advance learning opportunities for children around the world.
“Music and education have always been a driving force in my life,” said Pitbull. “Partnering with the Hard Rock Heals Foundation for my Signature Series shirt will benefit SLAM! (Sports, Leadership, Arts and Management) in its effort to help students from all walks of life achieve their highest potential.”
“Pitbull and Hard Rock understand how imperative it is to invest in our future through the education of children,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “Pitbull has been a supporter of the Hard Rock brand, and we are honored to collaborate with him on this Signature Series program that we know will have an impact on children around the globe.”
A percentage of the retail price of each Pitbull Signature Series shirt sold will be donated to SLAM through the Hard Rock Heals Foundation. The new Signature Series shirt features Pitbull’s famous moniker, “Mr. Worldwide,” in vibrant turquoise and pink lettering in homage to his Miami upbringing. The limited-edition black shirt is available in men’s and women’s sizes and can be purchased online and at participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world.
The Signature Series T-Shirt line started as a means for musicians and artists to collaborate with Hard Rock, in an effort to raise awareness and funds for deserving charities. Hard Rock International honors legendary guitarist Jimi Hendrix with the launch of the brand's Jimi Hendrix Signature Series: Edition 29 pin and T-shirt, featuring a visual representation of the music legend's most recognizable songs, conceived by Hendrix himself and relayed to Alan Aldridge, famed artist and creator of the iconic Hard Rock Cafe logo.
The limited-edition merchandise will be available in stores and the Online Rock Shop, with 15% of the retail price of both the pin and t-shirt benefiting The Fender Music Foundation and The Jimi Hendrix Park Foundation. The Jimi Hendrix Park Foundation is raising funds for a park in Seattle that will motivate youth and others to achieve in music and art. The Fender Music Foundation provides resources for music programs across America, so that kids and adults alike will have an opportunity to experience the joys of music.