DEAL COMPLETE AND RENOVATIONS SET TO BEGIN IMMEDIATELY
Atlantic City, N.J. – April 5, 2017 – Today, Hard Rock International officially announced the completed acquisition as well as unveiled plans for the launch and significant redevelopment of Hard Rock Hotel & Casino Atlantic City. Dignitaries including Governor Chris Christie, Atlantic City Mayor Don Guardian, Hard Rock International Chairman Jim Allen and Senate President Stephen Sweeney, as well as local representatives, gathered to learn more about the momentous opportunity the project will bring to Atlantic City. The former Taj Mahal building will undergo an all-encompassing $375 million renovation and reopen in summer 2018. The upcoming Hard Rock Hotel & Casino Atlantic City is situated on 17-acres of prime Boardwalk real estate, offering vast views of the city and Atlantic Ocean.
Impacting local and regional economies, as well as contributing to the revitalization of Atlantic City, the partnership between Hard Rock International and the Morris and Jingoli families will create more than 1,000 jobs during construction and 3,000 permanent jobs. Since the transaction on March 31, Hard Rock has already hired 23 employees as it sets out to bring the once iconic property back to life.
NEW OWNERSHIP GROUP WILL INVEST MORE THAN $300 MILLION TO OPEN REBRANDED HARD ROCK HOTEL & CASINO ATLANTIC CITY
Orlando, FL – March 1, 2017 – Hard Rock International unveils plans for Hard Rock Hotel & Casino Atlantic City. Today, Hard Rock and its partners announced they have reached a definitive agreement with a wholly-owned subsidiary of investor Carl Icahn to purchase Atlantic City’s former Taj Mahal.
Hard Rock International will be majority owner of the rebranded Hard Rock Hotel & Casino Atlantic City in partnership with the Morris and Jingoli families. The group will invest more than $300 million to purchase, substantially renovate and re-open the casino.
“We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment,” states Jim Allen, chairman of Hard Rock International. “We are 100 percent convinced Hard Rock Hotel & Casino Atlantic City will be a success.”
Limited-Time, Edition 35 Merchandise Benefits SLAM Foundation
Orlando, Fla., January 16, 2017 – GRAMMY® Award-winning, international superstar Pitbull and the Hard Rock Heals Foundation are hitting the stage with the release of the brand’s latest merchandise line on Monday, January 16, 2017. The Pitbull Signature Series: Edition 35 shirt, inspired by the global star, Mr. Worldwide, supports the SLAM Foundation to help advance learning opportunities for children around the world.
“Music and education have always been a driving force in my life,” said Pitbull. “Partnering with the Hard Rock Heals Foundation for my Signature Series shirt will benefit SLAM! (Sports, Leadership, Arts and Management) in its effort to help students from all walks of life achieve their highest potential.”
“Pitbull and Hard Rock understand how imperative it is to invest in our future through the education of children,” said Kellie Brown, Philanthropy Manager for Hard Rock International. “Pitbull has been a supporter of the Hard Rock brand, and we are honored to collaborate with him on this Signature Series program that we know will have an impact on children around the globe.”
A percentage of the retail price of each Pitbull Signature Series shirt sold will be donated to SLAM through the Hard Rock Heals Foundation. The new Signature Series shirt features Pitbull’s famous moniker, “Mr. Worldwide,” in vibrant turquoise and pink lettering in homage to his Miami upbringing. The limited-edition black shirt is available in men’s and women’s sizes and can be purchased online and at participating Rock Shops at Hard Rock Cafe, Hotel and Casino properties around the world.
Orlando, Fla., October 24, 2016 – Hard Rock Cafe International (USA), Inc., one of the world’s leading hospitality companies, announced today that Hamish Dodds, its President and CEO, has decided to step down from his position in early 2017 to pursue new opportunities. The company is wholly owned by the Seminole Tribe of Florida. It has been led by Dodds since 2004.
“It has been an absolute privilege working for Hard Rock over the last 13 years and leading the growth of this amazing brand, while helping to reinforce Hard Rock’s unique character, and its commitment to service and philanthropy. Hard Rock is a place where staff are empowered to deliver authentic guest experiences in a rock and roll environment,” said Dodds. “Today, the business is well positioned with a strong brand footprint and an extensive pipeline of projects in all business units. I wish the Seminole Tribe of Florida and all our Hard Rock employees and partners continued success in the future.”
Orlando, Fla. – Sept. 30, 2016 – Hard Rock International has completed the acquisition of casino and hotel-casino rights in the western U.S., as well as in several key international markets, from affiliates of BREF HR, LLC, which own the Hard Rock Hotel and Casino in Las Vegas. Originally separated from the Hard Rock International’s portfolio more than three decades ago, the rights acquired in this deal reunite Hard Rock International’s global territory for casinos and hotel-casinos, which Hard Rock believes positions the company for unprecedented growth opportunities.
“This is a historic day for the brand and we could not be prouder to announce this acquisition that we believe ignites the path for further expansion around the globe,” said Jim Allen, Hard Rock International’s chairman. “With the newly acquired rights the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership, the Seminole Tribe of Florida, allowing for globally consistent customer service and standards at all of our locations.”
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Who is Rosco Bandana?Rosco Bandana is a seven - piece band from Gulfport, Mississippi, made up of Jason Sanford, vocals/guitar; Barry Pribyl Jr., vocals/percussion; Jennifer Flint, vocals; Emily Sholes, vocals/keyboard; Jackson Weldon, mandolin/lap steel; Josh Smith, bass; and Patrick Mooney, guitar/banjo. The group was discovered as part of Hard Rock’s 2011 Hard Rock Rising competition and is the first group signed to Hard Rock Records. Their debut album is scheduled for release this September.
What’s in a name? Plenty if you’re talking about Hard Rock.
The iconic brand, which owns cafes, hotels, and casinos across the globe, has always embraced the musical aspect of its character—after all, the company has stages all over the world and stakes claim to the world’s largest collection of music memorabilia—but perhaps never as much as with its latest venture, Hard Rock Records.“When you think about Hard Rock, you think about a brand that plugs you into musical experiences,” explains John Galloway, Hard Rock’s Vice President and Chief Marketing Officer. “Music is important to us. It’s what differentiates us. There are a lot of companies in the hospitality space, but one of our main differentiators is being a brand that plugs you into music.”
Hard Rock Puts Fresh First with Dynamic New Menu
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ORLANDO, FL, May 10, 2012 – As part of its latest rockin’ flavor rollout, Hard Rock International is debuting new tongue tantalizing menu options, aiming to enhance its dining offerings by treating guests to a concert of flavors. With a host of new recipes, a commitment to fresh ingredients and the signature flair that guests can only get at Hard Rock, never has there been a better time to take a seat at any Hard Rock Cafe across the country. Hard Rock is proud to announce the expansion of its world-famous menu with the introduction of new items, complementing its authentic American, made-from-scratch cuisine that fans have grown to love. With the design of its new menu, the brand is bringing three main concepts to its delectable food offerings – quality is key, legendary is king and smoking is the secret to enhancing flavors. [
Hey Monea! To Perform on the Main Stage at Hard Rock Calling 2012 in London’s Hyde Park!
Orlando, Fla., May 4, 2012 – Hard Rock is proud to announce Cleveland’s Hey Monea! as winner of the Hard Rock Rising global battle of the bands competition. Hey Monea! now officially joins the main stage lineup at Hard Rock Calling 2012 in London’s Hyde Park – one of the world’s most-anticipated concert events. With thousands of fans and top headliners, including Bruce Springsteen & The E Street Band, Soundgarden and Paul Simon, Hard Rock Calling is the chance of a lifetime for Hey Monea! to gain exposure and showcase their talent in front of today’s most iconic artists.Dedicated to live music and its support of emerging artists, Hard Rock International, in a partnership with online music services company ReverbNation, launched Hard Rock Rising, the brand’s largest Battle of the Bands competition ever with more than 12,000 bands entering and 841 bands competing live on Hard Rock stages in 86 locations around the world! Hey Monea! will be flown to London for the ultimate rock star treatment, including a spot on the main stage at Hard Rock Calling 2012.
Brand Announces Relocation Plans for New Orleans Cafe
Orlando, Fla., April 30, 2012 – Hard Rock brings its music, memorabilia and rock 'n' roll flair to Bourbon Street! Hard Rock International is pleased to announce plans to bring the brand’s one-of-a-kind blend of music, iconic memorabilia, and authentic scratch-based cuisine to the heart of The French Quarter. The new 10,000-square foot cafe is scheduled to reopen late 2012, at 125 Bourbon St. on the corner of Bourbon and Iberville Streets in New Orleans, in the Chateau Bourbon Hotel. The new location will replace the current Hard Rock Cafe; located at 418 N. Peters St. Hard Rock has been serving New Orleans locals and visitors alike since opening its doors in 1987. The Chateau Bourbon is scheduled for re-branding as the “Hyatt French Quarter” in Mid-May.
April 5, Northfield, OH. – Hard Rock International, owner of one of the world’s most iconic brands, announced today that it has entered into a joint venture and related agreements to acquire equity in, and to develop and operate a Hard Rock Gaming and Entertainment Facility at Northfield Park racetrack in Northeast Ohio. This proposed project is subject to the satisfaction of certain conditions, including a successful resolution of the pending litigation in Ohio regarding video lottery terminals (“VLTs”).
The proposed $275 million Hard Rock project would include a Hard Rock-branded gaming center, premium steakhouse, Hard Rock Cafe, ongoing lineup of live music and iconic music memorabilia from Hard Rock’s unmatched collection, as well as a center bar, buffet and conference and meeting space. The development is expected to generate approximately 1,000 permanent jobs, more than 1,000 construction jobs and countless jobs associated with local suppliers and vendors.