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Posted on April 25, 2013 | Tags: ,

Orlando, Fla. – Hard Rock International – owner of one of the world’s most recognized and iconic brands – announces today it has entered into a long-term agreement with New Meadowlands Racetrack LLC. As part of this agreement, Hard Rock will make an equity investment in New Meadowlands Racetrack LLC, which extends to any projected future developments at the racetrack.

Hard Rock International has a long standing relationship and strong fan base in the state of New Jersey and we will continue to strengthen our presence through this collaboration with New Meadowlands Racetrack LLC,” said Jim Allen, chairman of Hard Rock International. “Our company welcomes this opportunity and looks forward to leveraging our brand to potentially expand the region’s gaming offerings and sports betting through this alliance. We also believe this investment would sit comfortably alongside potential projects in the future, such as Atlantic City, in the event we establish a viable long-term entry plan for the market.

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