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It all started with one guitar. A Red Fender, in fact, donated by its owner, Eric Clapton. Now it's the largest music memorabilia collection on the planet - 70,000+ (and counting) rock 'n' roll icons, from a lock of hair to a five-ton psychedelic bus, from some of the most important guitars in music history to some of the most incredible outfits ever to grace a rock star or stage. On any given day, visit any Hard Rock location around the world, and you will see some of these pieces of history yourself. Whether they transport you to a time in your own past, triggering memories of glory days, or they teach you something you never knew about one of your favorite artists, Hard Rock's memorabilia collection has been viewed by millions over the years.

Now, Hard Rock is bringing even more memorabilia to Hard Rocks all over the world, with the Treasures Of The Hard Rock tour. Actually, we should say "tours," as three separate tours will criss-cross both the U.S. and Europe. The U.S. tours will highlight two different themes: those artists who left us in their prime, leaving behind catalogs of incredible music, and musicians whose philanthropic work rivals their music.

Posted on September 06, 2011 | Tags: ,

Did you miss Hard Rock's 40th Anniversary Memorabilia Tour on its first trek across the United States? Well, now's your chance to see it! The truck is already back on the road, hitting up a plethora of cities on the first leg of Tour 2.0.

Posted on August 08, 2011 | Tags: ,

Hard Rock's 40th Anniversary Memorabilia Tour, Hard Rock On Wheels, has traversed the United States, from New York to San Francisco, Seattle to Orlando, carrying 40 (or so) of Hard Rock's greatest memorabilia items, bringing the "World's Greatest Memorabilia Collection" to some of the best cities in the country, sharing our love of music with anyone and everyone who would listen. If you live in Central and South Florida, you can catch the tour August 10-12 at Hard Rock Hotel Tampa, August 14 at Hard Rock Cafe Miami, and August 15-17 at Hard Rock Hotel Hollywood, FL. Check the Hard Rock Memorabilia page on Facebook for up-to-the-minute times.

Posted on May 16, 2011 | Tags: ,

Hard Rock's Memorabilia Tour

In celebration of our 40th anniversary, we're taking some of the most historic and iconic pieces of music memorabilia from our legendary collection out on the road to share with all our friends and fans throughout the United States. This spring/summer we're taking an elaborately outfitted big rig truck - in fact, we've created a completely immersive traveling museum on this thing - complete with some of the most insane memorabilia we could dig up. Jimi Hendrix' Flying V, Brian Jones' Vox teardrop, Freddie Mercury's Spandex stage outfit, handwritten John Lennon lyrics, the jacket from the cover of 'Rubber Soul', Peter Framptton's outfit and talkbox from 'Frampton Comes Alive', Michael Jackson's mega-iconic "Beat It" jacket, Tony Iommi's SG that recorded every classic Sabbath riff and a TON more. This is the most ambitious and spectacular tour we've ever undertaken. Keep up with the tour, and all things music, on our great Hard Rock Memorabilia page on Facebook.

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