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It all started with one guitar. A Red Fender, in fact, donated by its owner, Eric Clapton. Now it's the largest music memorabilia collection on the planet - 70,000+ (and counting) rock 'n' roll icons, from a lock of hair to a five-ton psychedelic bus, from some of the most important guitars in music history to some of the most incredible outfits ever to grace a rock star or stage. On any given day, visit any Hard Rock location around the world, and you will see some of these pieces of history yourself. Whether they transport you to a time in your own past, triggering memories of glory days, or they teach you something you never knew about one of your favorite artists, Hard Rock's memorabilia collection has been viewed by millions over the years.

Now, Hard Rock is bringing even more memorabilia to Hard Rocks all over the world, with the Treasures Of The Hard Rock tour. Actually, we should say "tours," as three separate tours will criss-cross both the U.S. and Europe. The U.S. tours will highlight two different themes: those artists who left us in their prime, leaving behind catalogs of incredible music, and musicians whose philanthropic work rivals their music.

Posted on January 17, 2012 | Tags: ,

The Signature Series T-Shirt line started as a means for musicians and artists to collaborate with Hard Rock, in an effort to raise awareness and funds for deserving charities. Hard Rock International honors legendary guitarist Jimi Hendrix with the launch of the brand's Jimi Hendrix Signature Series: Edition 29 pin and T-shirt, featuring a visual representation of the music legend's most recognizable songs, conceived by Hendrix himself and relayed to Alan Aldridge, famed artist and creator of the iconic Hard Rock Cafe logo.

The limited-edition merchandise will be available in stores and the Online Rock Shop, with 15% of the retail price of both the pin and t-shirt benefiting The Fender Music Foundation and The Jimi Hendrix Park Foundation. The Jimi Hendrix Park Foundation is raising funds for a park in Seattle that will motivate youth and others to achieve in music and art. The Fender Music Foundation provides resources for music programs across America, so that kids and adults alike will have an opportunity to experience the joys of music.

Posted on January 16, 2012 | Tags: ,

Limited-Edition Merchandise to Benefit The Fender Music Foundation and The Jimi Hendrix Park Foundation

Orlando, Fla., February 9, 2012 – Hard Rock International honors legendary guitarist Jimi Hendrix with the launch of the brand’s Jimi Hendrix Signature Series: Edition 29 T-shirt and pin, the former featuring a visual representation of the music legend’s most recognizable songs on a guitar image designed collaboratively in 1970 by artist Alan Aldridge, creator of Hard Rock Cafe’s iconic logo, and Hendrix. The limited-edition merchandise is available in stores and online, with 15% of the retail price benefiting The Fender Music Foundation and Seattle’s Jimi Hendrix Park Foundation.

We are delighted that Jimi is playing such an important role in supporting multiple worthy causes,” said Janie Hendrix, sister of Jimi Hendrix. “It would warm his heart to know that his legacy is being honored this way, continuing to have an impact on the entire universe. At Authentic Hendrix, we're working to fulfill his vision. Joining our long-term partners the Hard Rock International and The Fender Foundation allows us to continue to shape and inspire our communities through music."

Posted on September 26, 2011 | Tags: , , , , , , ,

09.26: On this day in 2003, Robert Palmer died of a heart attack in Paris. Singer of such '80s iconic standards as "Addicted to Love" and "Simply Irresistible," Palmer enjoyed success in the '70s, '80's, & '90s, a veritable elder statesman in the world of pop and rock. Yeah, that video, you know the one, with the awesomely awesome guitar-weilding and drum-playing babes in tight black dresses and the brightest red lipstick, still has it.

09.27: On this day in 1947, Marvin Lee Aday was born. He would later go on to receive recognition as Meatloaf, a man who would do anything for love. Except, of course, that. Whatever that is. We've speculated over the years as to what that is. Could it be eating live bats like Ozzy? Or perhaps taking a role in a rock 'n' roll musical? Or wearing polyester? Or saying "Bloody Mary" three times in front of a mirror in a dark room? The options are endless.

09.12: September 12th was a fruitful day for musicians. In 1944, Deep-voiced crooner and composer Barry White was born, eventually becoming the number one performer to be put on the stereo when you got back to the house with a special someone, after a late night at the bar. 1952 saw Neil Peart pound his way into world, where he would soon bang his way to the top as the drummer for a little Canuck band called Rush. Ben Folds joined us on this day in 1966, not yet playing piano, but having a good set of lungs, beginning his journey toward musical longevity.

Posted on July 05, 2011 | Tags: ,

In celebration of Hard Rock's 40th, and in collaboration with the gracious Janie Hendrix, artist Alan Aldridge and our friends at Fender, a one of a kind, custom Jimi Hendrix designed guitar was revealed at Hard Rock Calling, in London.  This iconic piece of music history was to commemorate the beginning of a future philanthropic program, details of which will be announced shortly - ALL IS ONE. 

 

Posted on May 02, 2011 | Tags: , , ,

05.03: On this day in 1969 Jimi Hendrix was arrested on drug charges at Toronto International Airport after officials found heroin and hashish in his luggage. Hendrix was released on $10,000 bail and acquitted of the charges at a jury trial in December. His argument that convinced the jury? The drugs were slipped into his bags by a fan. Right, Jimi. A "fan." Wink, wink, nudge, nudge.

Posted on November 30, 2010 | Tags: , , ,

After their show in Cologne on November 13th, 2010, metal legends The Scorpions received a Lifetime Achievement Award at the Hard Rock Cafe Cologne.
 
The award is a portrait of Jimi Hendrix, in fact, the largest Jimi Hendrix painting in the world. The artwork was designed and manufactured by a group of art students in Prague, lead by Professor Petr Vrana. The acrylic on canvas piece is 14 m x 8m and was the featured piece of art at  the Woodstock Art Retrospective which took place in 1999 to celebrate the 30th anniversary of the original Woodstock festival. Check it out, hanging up. It's huge:

largest Jimi Hendrix painting in the world

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