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NEW OWNERSHIP GROUP WILL INVEST MORE THAN $300 MILLION TO OPEN REBRANDED HARD ROCK HOTEL & CASINO ATLANTIC CITY

Orlando, FL – March 1, 2017 – Hard Rock International unveils plans for Hard Rock Hotel & Casino Atlantic City. Today, Hard Rock and its partners announced they have reached a definitive agreement with a wholly-owned subsidiary of investor Carl Icahn to purchase Atlantic City’s former Taj Mahal.

Hard Rock International will be majority owner of the rebranded Hard Rock Hotel & Casino Atlantic City in partnership with the Morris and Jingoli families. The group will invest more than $300 million to purchase, substantially renovate and re-open the casino.

“We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment,” states Jim Allen, chairman of Hard Rock International. “We are 100 percent convinced Hard Rock Hotel & Casino Atlantic City will be a success.”

Posted on January 11, 2013 | Tags: , ,
  • World-class development will create iconic and authentic destination resort property and enhance the area’s event and exhibition industry
  • Unique organizations with strong legacy of philanthropy, entertainment and tourism
  • Major economic program to drive revenue, jobs and impact throughout Western Massachusetts region


Orlando, Fla. Jan. 11, 2013 -- Hard Rock International – owner of one of the world’s most recognized, iconic brands – announced today their submittal of an application and a $400,000 non-refundable application fee to the Massachusetts Gaming Commission for the development of HARD ROCK HOTEL & CASINO NEW ENGLAND to be located in West Springfield, Mass., on the campus of Eastern States Exposition (ESE).  The single-phased resort property would be created on a dedicated 38-acre area of the ESE’s eastern parcel, as a keystone enhancement to the largest, most popular visitor destination in the region.

We’re thrilled to be working with ESE, who brings years of experience in the entertainment business and the most desired location to our company and brand. With 38 acres to develop, the project allows us to build today and grow tomorrow,” said Jim Allen, chairman of Hard Rock International. “We’re proud to announce this project and concurrently submit our application. We are confident that together, with ESE, the Town of West Springfield and neighboring Western Massachusetts communities, the new resort will positively impact the State’s economy and redefine the entertainment experience in Massachusetts.

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