Hard Rock | September 2016

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Posted on September 30, 2016 | Tags: , , , ,

Orlando, Fla. – Sept. 30, 2016 – Hard Rock International has completed the acquisition of casino and hotel-casino rights in the western U.S., as well as in several key international markets, from affiliates of BREF HR, LLC, which own the Hard Rock Hotel and Casino in Las Vegas. Originally separated from the Hard Rock International’s portfolio more than three decades ago, the rights acquired in this deal reunite Hard Rock International’s global territory for casinos and hotel-casinos, which Hard Rock believes positions the company for unprecedented growth opportunities.

“This is a historic day for the brand and we could not be prouder to announce this acquisition that we believe ignites the path for further expansion around the globe,” said Jim Allen, Hard Rock International’s chairman. “With the newly acquired rights the Hard Rock brand has now been united for the first time in more than 35 years under one controlling ownership, the Seminole Tribe of Florida, allowing for globally consistent customer service and standards at all of our locations.”

Read full press release

When you stay at any Hard Rock Hotel, be sure to ask about the opportunity to stay in the our exclusive Hard Rock Heals Suite! The suite is decked out with all things chill, from an iPad® loaded with our curated relaxation playlist and a state-of-the-art JBL speaker to play it on, to a meditation class to take you back to center and a renowned Manduka® yoga mat, fit for your practice.

One Hard Rock Heals Suite is available at each Hard Rock Hotel location worldwide and a portion of the cost of your stay will go to our Hard Rock Heals Foundation efforts to heal lives and promote wellness through the power of music. Learn more

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