Hard Rock | April 2010

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Posted on April 26, 2010 | Tags:

Orlando, Fla., April 26, 2010 – Seattle, a city that has produced music legends from Jimi Hendrix to Nirvana to Pearl Jam, now has a new rock mecca in Hard Rock Cafe Seattle. Pike Street will be rockin’ on Thursday, May 20, 2010, when Hard Rock celebrates the Grand Opening of its new Seattle cafe! The exclusive V.I.P. event will feature a 20 Fender® guitar smash salute and a live performance by indie favorite Ra Ra Riot, along with special guests The Thermals. The two groups will rock the Hard Rock stage in support of the brand’s “Love All – Serve All” creed.

The event will benefit both The Vera Project and The Musary, organizations that provide access to musical instruments and foster participation in the performing arts.  During the event, Ra Ra Riot will also donate a Big Apple Stratocaster played by Milo Bonacci (the first guitar he ever purchased), which will become a permanent addition to Hard Rock’s world-famous collection. 

Formed in January 2006 in Syracuse, NY, Ra Ra Riot have quickly gained a devoted following. They have toured extensively in the United States and abroad with artists such as The Editors, Tokyo Police Club and most recently Death Cab for Cutie.  Their debut album The Rhumb Line (released on renowned Seattle label, Barsuk Records) was one of the most critically acclaimed records of 2008. The band has been in the studio working on their new album that is slated for release late summer/early fall of 2010.

In addition to an unforgettable live concert, the V.I.P. grand opening celebration will include a star-studded red carpet and guitar smash to commemorate Hard Rock’s much-anticipated new cafe in Seattle. The event will also feature appearances by representatives of the Seminole Tribe of Florida, owners of Hard Rock International; Hamish Dodds, President and CEO of Hard Rock International; local celebrities, athletes, actors and more. 

WHAT:             
Hard Rock Cafe Seattle to Host Grand Opening Celebration

WHERE:          
Hard Rock Cafe Seattle
116 Pike Street
Seattle, WA 
206-204-2233   
       
WHEN:             
Thursday, May 20, 2010
7 p.m.         Event begins
7:30 p.m.    Guitar smash
8:30 p.m.    Concert begins

ADMISSION:    **MEDIA ACCESS ONLY**
RSVP directly to chris@campaignshoutin.com or KHauser@coynepr.com

MEDIA OP:   
Guitar smash commemorating the new Hard Rock Cafe Seattle
The Thermals and Ra Ra Riot rocking the stage
Ra Ra Riot donating memorabilia to Hard Rock’s collection
Local celebrities and VIPs in attendance walking the red carpet
Representatives from The Vera Project and The Musary

About Hard Rock Cafe Seattle
The new Hard Rock Cafe Seattle officially opened its new location near Pike Place Market, on February 10, 2010.  A Silver LEED Certified cafe, the two-floor 14,000-square-foot facility features a 425-seat restaurant, open-air rooftop deck, cutting-edge multimedia technology and a dynamic live music space amidst rock ‘n’ roll memorabilia from Hard Rock’s iconic collection and a Rock Shop featuring Hard Rock’s limited-edition merchandise. 

About The Vera Project
The Vera Project (Vera) is non-profit, all-ages music and arts space at Seattle Center that fosters a participatory creative culture through popular music concerts, arts programs, experiential learning and volunteer opportunities for all ages, especially young people. Vera produces all-ages shows every week, ranging from indie rock to punk to hip hop and beyond. Vera also produces education curriculum in silk-screening, sound engineering, recording and arts production. Vera serves 54,000 each year.  For more information, please visit www.theveraproject.org.

About The Musary – John Ryan Pike Memorial Project
John Ryan Pike was a friend and drummer of Ra Ra Riot, who passed away tragically in June of 2007, at the young age of 23. Among other things, The John Pike Memorial Project was set up in his name to provide the public with access to musical instruments, and to establish a place for musicians to learn, share and collaborate with one another. The Musary, a John Ryan Pike Memorial Project, is a lending library of musical instruments. Our goal is to provide accessibility to instruments and instructors to any individual interested or in need.  For more information, please visit www.themusary.org.  

About Hard Rock International
With a total of 162 venues in 52 countries, including 130 cafes and 13 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang and Singapore.  Additional hotel and casino projects have been announced in Punta Cana, scheduled to open in 2010; Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013.  Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com.  For more information on Hard Rock International, visit www.hardrock.com.

Posted on April 26, 2010 | Tags:

That's right, everyone. Hard Rock Cafe Berlin is now located directly on the Ku'damm, at Kurfürstendamm 224. The new location incorporates contemporary material, light installations combined with current Berlin architecture trends, giving the restaurant a new look and vibe.

The two-floor, 450-square-meter cafe has seating for 350 guests, two vibrant bars, a cocktail lounge area and a stage for live performances. Hard Rock’s picturesque balcony features seating for 100, overlooking the Ku’damm and Memorial Church. If you're in Berlin or are going to be anytime in the future, you've got to check it out. Yeah, it is awesome.

Posted on April 22, 2010 | Tags:

Sentosa Island, a 12-minute car ride from downtown Singapore, is located next to one of the world’s busiest ports. This island playground exudes a relaxed resort lifestyle with panoramic views of beaches and lush rainforests amid its hotels, attractions and restaurants.

Hard Rock Cafe Sentosa is the third Hard Rock location to open in Singapore. Located in the heart of FestiveWalk on Sentosa Island, the 175-seat cafe features Hard Rock’s world famous American menu mixed with regional favorites for your dining pleasure. A Rock Shop offering collectible city-specific merchandise, including city tees and limited edition pins, will satisfy even the most discriminating shopper. Experience the ultimate journey through rock with memorabilia from Hard Rock's extensive collection adorning the cafe, while our state-of-the-art sound and video system bring the rock to life.

Ready to rock?  We are... Hard Rock Cafe Sentosa... join us for the food, stay for the experience.

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