Hard Rock News

Orlando, Fla., September 26, 2007 – Drink Pink for a cause during Rocktober at Hard Rock Cafes worldwide! Rocktober is a month-long initiative committed to raising awareness and funds for breast cancer research through sales of a collectable Rocktober pin, a series of live music events and a special non-alcoholic Wildberry Smoothie cocktail at Hard Rock establishments around the world. A portion of the proceeds from each pink-hued Wildberry Smoothie, a tasty blend of fresh bananas, piña colada mix, orange juice and Monin Wildberry Syrup, garnished with a slice of fresh pineapple, will be donated to The Breast Cancer Research Foundation.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, over $32 million will be awarded to more than 150 researchers across the U.S. and in Canada, Latin America, the Middle East, and throughout Europe. Money magazine named BCRF one of America’s eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming most other charities in America. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, Bali and Biloxi, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.

Orlando, Fla., September 20, 2007 – “Sin City” will rock ‘n’ roll like never before! Hard Rock International is proud to announce that the company will open a new 41,000-square foot flagship cafe in Las Vegas. The new Hard Rock Cafe Las Vegas will be located on “The Strip,” dominating the new Showcase Mall development. The existing, smaller Las Vegas cafe located on Paradise Road at Hard Rock Hotel and Casino will continue to rock hotel guests and should continue to thrive with increased development in the area, including the planned expansion of the Hard Rock Hotel and Casino complex.

“The Las Vegas Strip location can best be compared to New York when we moved the Hard Rock Cafe New York from 57th Street to Times Square, where we have tripled sales, and Boston, where we recently relocated the cafe to the Fanueil Hall area and enjoyed incredible success,” said Hamish Dodds, president and CEO, Hard Rock International. “Las Vegas is the entertainment capital of the world, and there is no better location than our new home on ‘The Strip.’”

Scheduled to open in summer 2009, the new Hard Rock Cafe Las Vegas will be one of the city’s premier dining and entertainment destinations, with three floors and more than 41,000-square feet of space, including a 700-seat restaurant, live concert venue and Hard Rock’s largest Rock Shop. In addition to a state-of-the-art facility, the cafe will also feature rock ‘n’ roll memorabilia from Hard Rock’s unmatched collection. The Showcase Mall Phase III is being developed by City Center Retail, LLC, a San Francisco-based development company, and Angelo Gordon & Co., a New York-based investment firm.

As guests approach the new Hard Rock Cafe Las Vegas, the first sight to grab their attention will be a larger-than-life guitar on the exterior of the building, reaching more than three stories tall. Upon entry, the first level of the new Hard Rock Cafe Las Vegas will include a 3,364-square-foot Rock Shop featuring the brand’s iconic merchandise. The second level will boast a rockin’ bar and main dining area with more than 7,000-square-feet of space, as well as a 1,642-square-foot outdoor dining area with a deck overlooking the sights of the city. The third floor will include a live music area for concerts and special events, and will also be ideal for banquets, corporate events and more, and another main bar area.

For further details, please visit www.HardRock.com.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.