Hard Rock | August 2007

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Posted on August 24, 2007 | Tags:
Hard Rock to Anchor New 280 Beach Walk Space in the Heart of Waikiki
Orlando, Fla., August 24, 2007 – After more than two decades on Kapiolani Boulevard, Hard Rock Cafe Honolulu is surfing its way to Waikiki! Hard Rock International announced today that its Honolulu cafe is relocating to the heart of Waikiki, and will anchor a new development by First Round Pacific, LLC at 280 Beach Walk. The original Hard Rock Cafe Honolulu opened on Kapiolani Boulevard in July 1987 and became a fixture in town, hosting millions of guests, as well as thousands of concerts and special events. The current Honolulu cafe will remain open for business through June 2009 as the new cafe readies for its exciting opening.

“We have enjoyed great success in Honolulu for almost two decades and look forward to the move to downtown Waikiki,” said Hamish Dodds, president and CEO Hard Rock Cafe International. “At this new location we will benefit from the enhanced pedestrian traffic and we are looking to rock Waikiki with great live music and our world class dining experience.”

Scheduled to open in 2009, the new Hard Rock Cafe Honolulu will be one of the city’s largest dining and entertainment destinations, with more than 11,000-square feet of space, including a 300-seat restaurant, a 1,625-square foot lanai and a Rock Shop featuring Hard Rock’s iconic merchandise. The Rock Shop will be a dynamic space accentuated by a grand stair leading up to the main dining hall. The vertical space will include a “feature wall” and “a wave of memorabilia” above, that will capture the attention of guests, and also become interactive, while traveling to the dining room.

On the second level, the main dining area will boast a rockin’ bar on one side and a live stage on the other, both angled to take advantage of the views of the expansive lanai dining area. The lanai will be visually and physically connected to the main dining, bar and live stage areas with an exterior wall that folds away to create one phenomenal space. Further animating the space, the dining area will be articulated with tall, lofty architecture that includes exposed trusses.

Hard Rock International has enjoyed recent success with cafe relocations to better reach its target consumers. Most recently, in July 2007, Hard Rock moved its Boston cafe from Copley Square to the historic Faneuil Hall area, preceded by its New York cafe in 2005, which relocated from 57th Street to the heart of Times Square. Additional “in-city” moves have included San Francisco, CA; Phoenix, AZ and Orlando, Fla.

In addition to a state-of-the-art facility, the cafe will also feature rock ‘n’ roll memorabilia from Hard Rock’s unmatched collection, including the one-of-a-kind “Badass Surf Wall” from the Kapiolani location will be showcased in the new cafe.

The new Honolulu cafe’s Rock Shop will offer favorite collectible Hard Rock Cafe Honolulu merchandise, along with a new selection of rock ‘n’ roll-inspired items in its exclusive ground floor retail location. This city-specific merchandise, which can only be purchased at this location, offers an exclusive quality that enhances each item’s appeal. Fans will also be able to acquire Hard Rock’s signature collectible pins, including the new, limited-edition Honolulu pins, which reflect the spirit of the island and the authenticity of Hard Rock’s merchandise.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in. 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.
Posted on August 20, 2007 | Tags:
Exclusive Melissa Etheridge Concert and Launch Event to Coincide with Much-Anticipated New Album Release: The Awakening
Orlando, Fla., August 20, 2007 – 2007 Oscar® winner, two-time Grammy® winner, breast cancer survivor, and multi-platinum recording artist Melissa Etheridge and Hard Rock International are joining together once again for the launch of “Rocktober.” Hard Rock’s Rocktober, now in its eighth year, is a philanthropic initiative created to support organizations in the fight against breast cancer through the sales of collectable Rocktober pins and a series of live music events at Hard Rock establishments around the world.

On Tuesday, September 25th, Melissa will celebrate the release of her powerful new album THE AWAKENING and support the kickoff of Hard Rock’s month-long Rocktober program with an exclusive concert at Hard Rock Cafe New York, where Melissa will perform her new album in its entirety. At this event, Melissa will introduce the limited-edition 2007 Hard Rock Breast Cancer Awareness Pin. One hundred percent of net profits from sales of the Pin will be donated to The Breast Cancer Research Foundation, this year’s Rocktober beneficiary.

"I am excited to be a part of Hard Rock International’s Rocktober,” said Melissa Etheridge. “Having experienced my own personal journey with breast cancer, I know firsthand how important it is to raise awareness for this cause. This life-threatening disease affects millions of people worldwide, and I am grateful that Hard Rock and I can join together to get one step closer to eradicating breast cancer in the near future.”

Through the proceeds of the collectable Hard Rock Breast Cancer Awareness Pin, Hard Rock will raise funds for The Breast Cancer Research Foundation. This pin, the eighth in the Rocktober Series, features a gold-based, double-neck guitar with a pink ribbon, a symbol for breast cancer awareness. It also features the powerful message “Stop Breast Cancer for Life” on the body of the guitar. Beginning September 17th, this symbolic 2007 Hard Rock Breast Cancer Awareness pin will be sold exclusively at select Hard Rock locations worldwide, including Cafes, Hotels and Casinos and on www.HardRock.com for $11.00.

"We are truly thankful for Hard Rock International's commitment to The Breast Cancer Research Foundation and we are thrilled to have Melissa Etheridge onboard to help make this wonderful program a great success," said Myra Biblowit, BCRF President. "Maintaining strong partnerships with socially responsible organizations allows us to continue to raise funds for breast cancer research and awareness in hopes of eradicating this disease within our lifetimes."

In addition to Melissa’s performance at Hard Rock Cafe New York, the Rocktober celebration will also include live music events at Hard Rock Cafes worldwide. These events will feature female artists throughout the month to raise additional dollars for this worthy cause. Last year’s events included performances by such artists as The Go-Go’s, Alexa Ray Joel, Mel C, Bonnie Tyler and Toby Lightman. The 2007 Hard Rock Rocktober artist lineup will be announced in September 2007 on www.HardRock.com. Special “Pink Cocktails” will also be available to help the cause.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world, exemplified by one of its mottos, “Love All, Serve All.”

“Hard Rock’s commitment to philanthropy has always been our foremost priority,” said Hamish Dodds, President and CEO, Hard Rock International. “We are honored to have Melissa Etheridge join us again for Rocktober, a program which truly epitomizes and reinforces our global brand pledge to raise funds and awareness for the fight against breast cancer.”

About Melissa Etheridge’s New Album The Awakening
On September 25th, 2007, Melissa will release her 9th studio album, THE AWAKENING. It has been described as a collection of powerful and playful yet confessional and engaging songs that are personal as well as universal. THE AWAKENING was co-produced with David Cole and recorded with her band: bassist Mark Browne, drummer Mauricio 'Fritz' Lewak, and guitarist Philip Sayce. Etheridge acknowledges that her 2004 breast cancer diagnosis and subsequent treatment brought new perspective to her life and achievements and freed her to be so open on this album.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, over $32 million will be awarded to more than 150 researchers across the U.S. and in Canada, Latin America, the Middle East, and throughout Europe. Money magazine named BCRF one of America’s eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming most other charities in America. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, Bali and Biloxi, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com. .
Posted on August 20, 2007 | Tags:
Ambassadors of Rock in New York Features Willie Nelson & Friends, Including Hosts Woody Harrelson and Daryl Hannah
Orlando, Fla., August 20, 2007 – Hard Rock International is bringing its global Ambassadors of Rock Tour to the “crossroads of the world” with an “outlaw country” twist. Known for his amazing string of hits, legendary artist Willie Nelson and friends will bring an unforgettable night of music to Hard Rock Cafe New York in Times Square on Monday, September 10, 2007. Dedicated to its “Save the Planet” motto, Hard Rock’s Ambassadors of Rock in New York will also act as the official launch of the Sustainable Biodiesel Alliance, a non-profit organization founded by Willie’s wife Annie Nelson, biodiesel advocate Daryl Hannah and members of the sustainable biodiesel community, to promote sustainable biodiesel practices, including the harvesting, production and distribution of biodiesel fuels. Hard Rock’s September 10th event will make every effort to be eco-friendly, and “do the right thing,” including an offering of food from family farms, using recycled materials for invitations and marketing materials, and more. The exclusive V.I.P. event, benefiting the Sustainable Biodiesel Alliance, will be hosted by award-winning actors Woody Harrelson and Daryl Hannah, and will include a green carpet, featuring special appearances by several of Nelson’s closest friends and family. That evening, Willie will also be joined his sons’ band, 40 Points, and his daughter’s band, Folk Uke, for a special live performance.

“Some of the biggest names in music have become part of our Ambassadors of Rock program over the last two years – from The Who and Mötley Crüe to Aerosmith, The All-American Rejects and P!NK. We are thrilled that Willie Nelson joins the exclusive list of Hard Rock ‘Ambassadors,’” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “We are also proud to support Willie’s Sustainable Biodiesel Alliance and take action as a company towards a cleaner, greener Earth.”

As a songwriter and performer, Nelson has won Grammy® Awards, a President's Merit Award and Lifetime Achievement Award. His credits include "Georgia On My Mind," "Mammas Don't Let Your Babies Grow Up To Be Cowboys," "On The Road Again," "Heartbreak Hotel" and "Stay A Little Longer.” More importantly, his work with important global charities, including Farm Aid and recently the Sustainable Biodiesel Alliance, has generated millions of dollars and worldwide exposure for worthwhile causes. The day before his Hard Rock appearance, Willie will also be performing at Farm Aid 2007: A HOMEGROWN Festival at Randall’s Island in New York City, alongside several other musicians and supporters of the cause.

Save The Planet!
Committed to its “Save the Planet” motto, Hard Rock is partnering with Willie Nelson to create an environmentally-friendly event – no easy task for a location in Times Square. Efforts include locally grown and organic food from family farms and recycling the event decor. In lieu of gift bags, which can lead to more waste, Hard Rock will make a donation to the Sustainable Biodiesel Alliance on behalf of each guest in attendance that evening. In addition, moving forward, New York-based Tri State Biodiesel will collect waste grease from Hard Rock Cafe New York to be recycled into clean, renewable Biodiesel fuel, in order to fuel up vehicles on the road – like Willie Nelson’s famous tour bus!

“Hard Rock is exploring all possible sustainable innovations for this event, from renewable energy use to waste reduction and responsible purchasing,” said Corina Beczner, green event specialist for the project. “Hard Rock’s dedication to the Sustainable Biodiesel Alliance is a great start, and supporting local, family farms and clean energy solutions through this event further demonstrates the brand’s commitment and integrity in saving the planet.”

Rockin’ for a Great Cause … and a Chance for Fans to Attend this Amazing Event!
As part of Ambassadors of Rock in New York, Hard Rock will host an online auction to directly benefit the Sustainable Biodiesel Alliance. Fans will be able to visit www.hardrock.com to bid on:

  • Two pairs of tickets to Ambassadors of Rock event in New York on September 10th to see Willie Nelson and friends perform. The winning bid gets two tickets to the event, and unless you know someone in Willie’s camp … this is the only way to be part of this memorable night!
  • (Dates of auction: August 22, 2007 through September 2, 2007)
  • A custom-made Hard Rock Ambassadors of Rock Gibson guitar, autographed by Willie Nelson and friends at Ambassadors of Rock in New York. The highest bidder will receive the Willie Nelson-autographed Ambassadors of Rock guitar, along with photo documentation of Willie and friends signing the guitar at the event.
    (Dates of auction: September 26, 2007 through October 7, 2007)


  • Making Rock History!
    In addition to an unforgettable performance, Willie Nelson will also donate pieces of memorabilia to Hard Rock. Following the concert, Willie will donate his stage clothes from the event, including his signature red bandana and custom-made New Balance® “Willie Nelson” sneakers, which will be permanently added to Hard Rock’s world-famous memorabilia collection.

    Hard Rock’s Ambassadors of Rock Tour
    For the second year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock. Nelson, one of the country’s most iconic music stars, joins an eclectic group of artists on Hard Rock’s 2007 Ambassadors of Rock Tour, including Aerosmith, Peter Gabriel and Crowded House in London; All-American Rejects in Orlando co-sponsored by Pepsi Smash; and P!NK at the Dubai tour stop. Additional artists will be announced with events scheduled for Hollywood (Fla.), Las Vegas, Tokyo, Caracas, Buenos Aires, Mexico City, Singapore and Madrid.

    About The Sustainable Biodiesel Alliance
    The Sustainable Biodiesel Alliance, Inc. (“SBA”) is a non-profit organization created to promote sustainable biodiesel practices, including the harvesting, production and distribution of biodiesel fuels. The ultimate goal is to create best practices standards and protocols for verifying that all points in the production and distribution chain are in compliance with the SBA’s certification standards. Those receiving SBA certification will be supported by the SBA through on-going education campaigns that will include outreach programs and maps identifying the locations of the production and distribution points. For further information, please visit www.sustainablebiodieselalliance.com.

    About Farm Aid
    Farm Aid 2007: A HOMEGROWN Festival will take place on Sunday, September 9 at Randall’s Island in New York City. The day-long festival will promote food from family farmers and raise funds for Farm Aid’s work throughout the year to strengthen family farm agriculture. The show will feature great talent from a variety of musical genres, including Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews, joined by Tim Reynolds, as well as Gregg Allman, The Allman Brothers Band, Counting Crows, Matisyahu, Guster, Derek Trucks Band, Warren Haynes, Supersuckers and Montgomery Gentry. Willie Nelson, Neil Young, John Mellencamp, Dave Matthews and Tim Reynolds and The Allman Brothers Band are scheduled to play full festival sets.

    About Hard Rock International
    With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.
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