Hard Rock | July 2007

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Posted on July 05, 2007 | Tags:
The stars were out to celebrate the latest in a long line of accomplishments for both will.i.am and Mark Ronson at the Hard Rock Cafe New York. And we’ve got a slideshow of pictures to prove it.

Jimmy Fallon, Wale, Domino and a host of models helped celebrate the achievements of two of rock music's most innovative artists. The Black Eyed Peas front-man and fashion designer, will.i.am was recently tapped by Hard Rock to create a new uniform collection exclusively for Hard Rock Hotel and Casino properties. And legendary DJ and producer Mark Ronson was on hand to celebrate the release of Allido Records' compilation CD Mark Ronson Presents Hard Rock.

The CD features classics from Weezer, Kaiser Chiefs, Beck and more. You can pick up your copy from the Online Rock Shop. $1.00 from the sale of each CD will benefit Playpumps International. Playpumps is a nonprofit collaborative that enables individuals, governments, foundations, and companies to donate PlayPump water systems to rural African communities and schools ensuring Sub Saharan Africans access to clean water. For further info on Playpumps Int., click on www.playpumps.org .
Posted on July 03, 2007 | Tags:

Rebuilt After Hurricane Katrina, Biloxi’s First Hospitality Property in Eight Years

BILOXI, MISS.- Hard Rock Hotel & Casino Biloxi, the Mississippi Gulf Coast's most anticipated destination resort in eight years, will open its doors on July 7, 2007 and mark the day with celebratory festivities. On July 5th, 3 Doors down kicked off the opening celebrations with an exclusive performance. The official grand opening, on Saturday, will feature a celebrity guitar smash followed by a performance from Kid Rock and after-party at Rande Gerber's new nightlife offering "Rise". The property, which was originally slated to open August 2005, has undergone a renovation and rebuild after Hurricane Katrina. The iconic 112-foot neon Peavey guitar, a traditional Hard Rock symbol which withstood

the force of the Hurricane, still stands -- now waiting to welcome guests. Hard Rock Hotel & Casino Biloxi, located in the heart of the city, boasts 318 guest rooms and suites in the striking 12-story purple and white hotel tower that brings a new level of accommodations to the Mississippi Gulf Coast. All 26 suites feature incredible views overlooking the Gulf of Mexico or the always "happening" Hard Rock pool deck. Standard rooms are equipped with high- tech comforts and luxury amenities such as 42-inch plasma screen televisions, touch screen phones, Bose CD Music Systems, wireless Internet, Aveda bath products and all-white posh duvet covers tucked beneath a six-foot-tall, deep- purple headboard.

"We have always known the Hard Rock Brand would be something truly unique," said President of Hard Rock Hotel & Casino Biloxi, Joe Billhimer.

"Today, it's an even more special project and we are honored to finally show guests what we have built for them."

"The Hard Rock Hotel & Casino Biloxi is an important, strategic addition as we continue our global hotel and gaming portfolio," said Hamish Dodds, president and CEO, Hard Rock International. "The city and residents of Biloxi have persevered through the terrible tragedy of Hurricane Katrina and we are proud to welcome them and the Hard Rock Hotel & Casino Biloxi to the Hard Rock family."

Hard Rock Hotel & Casino Biloxi will proudly highlight historic, cool and unforgettable pieces of rock memorabilia, a nostalgic and famous staple of the Hard Rock International brand. Hard Rock owns the greatest collection of music memorabilia -- its first piece being a guitar once owned by the legendary Eric Clapton, which will be on display at the Biloxi property during the opening.

Upon entry, guests are greeted with an impressive two-story memorabilia display including newly appointed guitars, plus celebrity pants, shirts, awards, a variety of instruments, posters, photos and more. Recovered pieces of memorabilia, including Johnny Cash's guitar found by a local citizen and returned to Hard Rock, will be featured in the separate Katrina memorial located on the entrance wall to the Casino, next to Ruth's Chris Steak House. Undoubtedly, famous artist memorabilia is abundant throughout the property with the right mix of genres and decades to suit all demographics and tastes.

Among Hard Rock Hotel & Casino Biloxi's feature attractions is Rise Lounge, the hotel's decadent top floor lounge from nightlife entrepreneur Rande Gerber and brother Scott, founders of the Gerber Group and creators of glamorous restaurants, lounges, and bars worldwide. With its penthouse space, cutting-edge interiors, signature cocktails and unparalleled views of the city, Rise Lounge will provide the perfect site for casual evening cocktails and the ultimate setting for a wildly hot nightclub, come midnight.

The legendary upscale steakhouse group, Ruth's Chris, founded in New Orleans more than 40 years ago, will be the hotel and casino's premiere culinary offering. The 223-seat restaurant will be located just outside the gaming entrance along the hotel's main thoroughfare. Guests at Ruth's Chris will enjoy New Orleans-inspired appetizers, the finest U.S. Prime steaks, fresh seafood and classic desserts, all complemented by an award-winning wine list. With a crisp, modern decor, Ruth's Chris' resplendent environment suits the neighboring upscale casino by retaining the elegance and charm of a New Orleans fine dining institution.

Hard Rock Cafe, the brand's signature restaurant, will also be featured on the property. Keeping in stride with its traditional appeal, the Hard Rock Cafe will offer classic American fare served in an atmosphere that pays homage to the most extensive collection of rock memorabilia in the world, including pieces from Elvis Presley, Paul McCartney, and Jimi Hendrix. The restaurant, fully stocked bar and merchandising counter will be open seven days a week.

The casino's Center Bar, the place to "see and be seen," is located in the center of the casino floor on an elevated platform. In addition to being the perfect place to people watch, it will display mannequins, graphics and photos of such rock and pop culture icons as Aerosmith and Motley Crue.

The Biloxi casino's beachfront emblem, the world's largest guitar Hard Rock sign, replicates the HP Signature(TM) guitar, named for Peavey's founder and sole owner, Hartley Peavey. Hartley operates the prestigious Mississippi- based company known throughout the world as one of the best manufacturers of musical instruments and sound equipment. Hard Rock Hotel & Casino Biloxi is owned and operated by Premier Entertainment Biloxi LLC. The property will include a Hard Rock Casino with 1,445 slot machines, 50 table games and a poker room. The Rock Spa, a full- service Aveda Concept Spa, will offer services such as facials, massages, body wraps and manicures/pedicures. Salon Merge will be a further amenity located within the Rock Spa and will be a joint venture for three celebrated coast stylists: Todd Boswell, Chuck Kelly and Randy Barris. Additional conveniences include a fitness center, a 12-story hotel with 318 rooms and suites, a unique pool with underwater music features, five restaurants including Ruth's Chris Steak House, Satisfaction Buffet, 24/7 Grille, Vibe, a world fusion gourmet, and Hard Rock Cafe. Rande Gerber's Rise Lounge, Hard Rock Live(R), an entertainment venue, will be open to general admission. Retail shops and partner restaurants include the Hard Rock Rock Shop, locally owned clothing store, Taunt, Ben & Jerry's Ice Cream and Starbucks.

Hard Rock International
With 123 high-energy Hard Rock Cafes and nine Hotels/Casinos in 46 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, and Biloxi with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit http://www.hardrock.com.

Posted on July 03, 2007 | Tags:
Orlando, Fla., July 3, 2007 – The Caribbean is rockin’ as the world’s newest Hard Rock Cafe is officially open for business in the beautiful and very trendy region of Punta Cana, located on the Eastern coast of the Dominican Republic. Hard Rock Cafe Punta Cana, ideally situated in the Palma Real Shopping Village, a brand new high-end mall in Bavaro, opened its doors on July 2, 2007. Hard Rock Cafe Punta Cana is Dominican Republic’s second Hard Rock location and the seventh in the Caribbean, offering its guests the authentic rock atmosphere and great American fare that has made the Hard Rock brand world-famous.

The 10,760-square-foot cafe features Hard Rock’s outstanding menu, collectible merchandise and world-renowned memorabilia collection. Key pieces of memorabilia on display include items from contemporary stars, such as a shirt worn by Gwen Stefani during a performance on “Saturday Night Live,” several guitars donated by Dominican rock legend Juan Luis Guerrera and a shirt worn by Latin icon Juanes during his 2006 tour, as well as items from rock legends, including a jacket worn by Billy Joel and a guitar signed by all three members of The Police.

“Offering some of the most beautiful beaches on the planet and a rockin’ nightlife, Punta Cana has become a global hot spot and one of the world’s most exciting areas,” said Hamish Dodds, president and CEO of Hard Rock International. “The timing for a Hard Rock Cafe in Punta Cana is perfect, and we’re thrilled to open a second Hard Rock location in Dominican Republic.”

Other notable pieces of memorabilia on display at Hard Rock Cafe Punta Cana include Madonna’s black teddy with pink feather trim worn during her Blonde Ambition tour and guitars signed by virtuosos Carlos Santana and Eric Clapton.

In addition to the memorabilia, Hard Rock Cafe Punta Cana features a Rock Shop with Hard Rock’s collectible merchandise, including authentic items, such as T-shirts, pins, leather jackets, key chains, watches, shot glasses and more. The Punta Cana Rock Shop offers city-specific merchandise, which can only be purchased at this location – an exclusive quality that enhances each item’s appeal. Fans will also be able to acquire Hard Rock’s signature collectible pins, including the new, limited-edition Punta Cana pins, which reflect the spirit of the island and the authenticity of Hard Rock’s merchandise. The cafe, ideal for corporate functions, private parties and other rental opportunities, also features an 800-square-foot terrace and full parking facilities.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.
Posted on July 02, 2007 | Tags:
Featuring 71 Smashers Including The Blue Man Group, Darryl "DMC" McDaniels and Damone

Orlando, Fla., July 2, 2007 – Boston rocks as Hard Rock Cafe opens in the historic Faneuil Hall area! After 17 years in its Copley Square location, Hard Rock Cafe Boston has made its highly anticipated move to 22 – 24 Clinton Street at Faneuil Hall. Hard Rock ceremoniously smashes a guitar at the opening of each new Hard Rock Cafe. To ensure this opening is a “smashing” success, Hard Rock makes its grand entrance to Faneuil Hall by smashing 71 Gibson guitars simultaneously outside the new home of the Boston cafe – commemorating 1971, the birth year of Hard Rock International.

Several celebrities and musicians, including Barry Goodreau from the band Boston, blues legend James Montgomery, Darryl “DMC” McDaniels, Island Def Jam recording artists Damone, Jordan Knight, The Blue Man Group, Lenny Clark of “Rescue Me,” Bruins center Phil Kessel and members of the New England Revolution, will be on-site as official celebratory “smashers.” Famous local faces, such as Mayor Thomas M. Menino, will also participate in the historic event. Prior to the opening, Mayor Menino will present Hard Rock with a proclamation announcing that July 2nd has been deemed “Hard Rock Cafe Day” in the city of Boston.

Furthermore, for each guitar that is smashed, Hard Rock will donate a new guitar to Peace Games, a non-profit organization dedicated to ending the trend of violence in the U.S. by teaching children to become peacemakers in their schools and communities through music and other initiatives.

WHAT:
Hard Rock Cafe Boston Opens with Guitar Smash Heard ‘Round the World

WHEN:
Monday, July 2, 2007
10 a.m.

WHERE:
Hard Rock Cafe Boston
22 – 24 Clinton Street
Faneuil Hall
Boston, MA

PHOTO OP:
71 Gibson guitars being smashed simultaneously
Several famous faces smashing guitars
Interior and exterior of the new Hard Rock Cafe Boston
Precious memorabilia, including Zildjian Cymbal Wall

INTERVIEW OP:
Celebrity “smashers”
Guests waiting to dine at the new Hard Rock Cafe Boston
Representatives from Peace Games
Mike Kneidinger, Vice President of Company Operations, Hard Rock
Don Bernstine, Manager of Acquisitions/Artist Relations, Hard Rock
Rita Gilligan, server at Hard Rock Cafe London since its opening in 1971
Matthew Bridgman, General Manager, Hard Rock Cafe Boston
Lelle Lutts, Marketing Manager, Hard Rock Cafe Boston

MEDIA CONTACT:
Deborah Sierchio
Coyne PR
973-316-1665
Cell: 201-240-5440

Meredith Miesieski
Coyne PR
973-316-1665
Cell: 732-619-4355

FACTS:
16,000 square feet
Restaurant seats 514 people
Live concert space
Rock Shop

For further details, please visit www.HardRock.com.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, Bali and Biloxi, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.

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