Hard Rock | June 2007

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Posted on June 15, 2007 | Tags:

GRAMMY-WINNING ROCK STAR AND FASHION DESIGNER DEBUTS CREATIONS  AT TWO NEWEST HARD ROCK PROPERTIES IN BILOXI AND SAN DIEGO

Uniforms to Roll Out At All Properties in 2008


June 2007 – Hard Rock Hotels and Casinos has tapped Black Eyed Peas front-man and fashion designer, will.i.am, to create a new uniform collection exclusively for Hard Rock Hotel properties. His new designs will debut at Hard Rock’s two newest properties: Hard Rock Hotel and Casino Biloxi, opening July 7, and Hard Rock Hotel San Diego, opening Fall 2007. Hard Rock will roll out the uniforms to eight other Hard Rock Hotel and Casino properties in operation or development in 2008.

Recognized as a fashion-forward, hip-hop performer, will.i.am has earned his reputation as a talented fashion designer. He studied design at the Los Angeles Fashion Institute of Design and Merchandising and then joined forces with Lor-e Phillips, a noted LA-based fashion designer and head stylist for Black Eyed Peas, in 2001 to create the i.am clothing line, which is a tribute to the funk and flavor of his music. Using the i.am line as an inspiration, the two have now collaborated on the new collection for Hard Rock Hotels and Casinos, which comprises 27 uniforms for both men and women.  The uniforms reflect will.i.am’s eclectic vision and capture the core essence of the Hard Rock brand:  providing guests with the ultimate rock star experience. 

"Designing clothes for Hard Rock Hotels was an exciting and challenging proposition that, given my background and own line, I was eager to accept,” said will.i.am.  “My goal was to create a look that exudes upscale rock ‘n roll, leveraging the essence of the brand while contemporizing the staff’s wardrobe to provide a more stylistic and fashion-forward appearance.”

"This design project was an exciting challenge, given the need to create a uniform that is both fashionable and durable to meet the unique functions of each job,” added Lor-e.
“I'm thrilled with the final designs and can't wait to see them on the staff."

Lor-e and will.i.am have incorporated several signature elements into the uniform designs, including puffed sleeves, tonal lizard brocades at the collar and cuffs and Hard Rock’s trademark signature tattoo prints.  The uniforms for each hotel also reflect the unique essence of the specific property:  the uniforms for Hard Rock Hotel and Casino Biloxi exude a relaxed Southern style, with deep purple, brown and bronze colors accented with putty, burgundy and rust grey, while the Hard Rock Hotel San Diego collection contains a more colorful and tailored pattern, with signature floral brocade details.

"We are very excited to be collaborating with talented performer and fashion designer, will.i.am, and his design partner Lor-e Phillips, both of whom have demonstrated their expertise in the fashion industry through their i.am clothing line” said Trevor Horwell, Vice President of Hard Rock Hotels. “Their extraordinary design vision and attention to detail have resulted in a uniform that truly captures the distinctive rock vibe of Hard Rock".

Working with Lor-e, will.i.am created a unique look for each employee after studying the needs of the individual job function. The results are functional yet artistic designs.  The cocktail waitresses will don a short skirt, box-fitting, corset-like bustier and three-quarter sleeve mini bolero jacket, while the casino dealers are outfitted in shirts and blouses embellished with the signature tattoo print and silver stud buttons, as well as black bottoms. Guests will be greeted by front office agents wearing signature shirts with tonal lizard brocades and gunmetal buttons, accompanied by black pinstripe pants. 

Will.i.am was on hand to celebrate these innovative designs last night at Get Ready to Rock!, a star-studded event hosted by Hard Rock Hotels & Casinos in New York. 

About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

Posted on June 07, 2007 | Tags:
P!NK Headlines Dubai Stop of Hard Rock’s Ambassadors of Rock Tour At Dubai Media City Amphitheatre
Orlando, Fla., June 7, 2007 – Hard Rock International is bringing its worldwide Ambassadors of Rock Tour to The Middle East! P!NK, known for her wild style and edgy lyrics, will perform at Dubai Media City Amphitheatre on Wednesday, September 5th in a 10,000-capacity open-air concert. In addition to being a Dubai stop on Hard Rock’s Ambassadors of Rock Tour, Hard Rock has partnered with Pepsi International to offer fans the chance to win access into the concert by visiting www.HardRock.com.

P!NK moved away from her urban and R&B roots on the very successful album M!ssundaztood, a harder-edged album, which featured several tracks written and produced by her longtime idol, former 4 Non Blondes leader Linda Perry. The album repeated the commercial success of her debut, and featured the singles, "Get The Party Started" and "Just Like A Pill,” which reached Top 5 on U.S. music charts. The latter provided P!NK with her first U.K. chart-topper. By the end of 2002, she was established as the new face of U.S. pop with her tales of teen angst, reflecting a cultural shift away from the wholesome image promoted by other pop artists. With the 2006 release of I’m Not Dead and the hit “Stupid Girls,” P!NK has climbed to the top of the music charts worldwide, as a truly multi-faceted star with an audience of all ages.

For the second year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock, and also give raving Hard Rock fans the opportunity to travel the globe and live like rock stars, attending some of these star-studded events.

“P!NK has become one of the world’s most exciting and energetic artists,” said Hamish Dodds, President and CEO, Hard Rock International. “And we are thrilled to add her to our Ambassadors of Rock Tour lineup with this exclusive Middle East performance.”

Rockin’ Around the Globe!
Hard Rock’s 13-city Ambassadors of Rock Tour will once again kick off at Hard Rock Presents Hyde Park Calling in London with legendary performances by Aerosmith, as well as Peter Gabriel and Crowded House. In addition to P!NK’s performance in Dubai, and The All-American Rejects, who will headline the Orlando stop of the tour, more artists and shows in New York, Chicago, Hollywood (Fla.), Las Vegas, Tokyo, Caracas, Buenos Aires, Mexico City, Singapore and Madrid, will be announced later this summer.

For more information, please visit www.HardRock.com.

About Mirage Promotions
Mirage Promotions is firmly established as one of the leading promoters in the Middle East, responsible for staging a wide variety of concerts, shows and events throughout the region every year. The Bahrain Office was founded 12 years ago and remains the company’s head office. By adopting a strict criteria based on the provision of high quality, high profile shows and events Mirage Promotions has gone from strength to strength and now has offices in Bahrain, Dubai, Qatar, Lebanon and an office in Egypt, due to open later this year. It is a result of this strategy together with the nurturing and continual strengthening of relationships with leading management companies and agents throughout the UK, Europe and USA that Mirage Promotions is synonymous with some of the leading artistes and bands that have performed in the region. Just some of the events staged recently include: Aerosmith, Shakira, Ricky Martin, Mary J. Blige, Phil Collins, Destiny’s Child, Westlife, Blue, Scorpions, Alicia Keys, Bryan Ferry, Enrique Iglesias, Mariah Carey, Craig David and many more, cataloguing over 500 music and sports events spanning the last decade.

There is growing demand for live music events within the Middle East and since we have offices across the region, we are in a unique position of being able to provide artistes, managers and agents with commercially viable tour schedules that take in anything between 3-5 dates.

In addition to concerts, Mirage promotions has more than 12 years event management experience (500 + events - commercial and corporate) and as such we are ideally placed to provide a wide variety of artistes, musicians and sports celebrities for corporate events, product launches or road-shows.

Mirage Promotions has got exclusive representation of all Music World Entertainment talents in Russia, Greece, Turkey, India, Pakistan, Egypt, Lebanon, Jordan, Syria, Bahrain, UAE, Oman, Qatar and all other Middle East territories. The roster includes Beyonce, Kelly Rowland, Michelle Williams and more. Mirage Promotions’ talent roster also includes representation of Karl Wolf in the GCC.

About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.
Posted on June 05, 2007 | Tags:
Hard Rock Offers Fans the Chance to Win Access Into Concert
Orlando, Fla., June 5, 2007 – Hard Rock International is bringing its worldwide Ambassadors of Rock Tour to Orlando! THE ALL-AMERICAN REJECTS, the highly-acclaimed rock band from Oklahoma, will perform at Hard Rock Live Orlando on Saturday, September 15th in an exclusive private concert. In addition to being a Florida stop on Hard Rock’s Ambassadors of Rock Tour, the show will be a featured Pepsi Smash Live concert. Beginning May 29th, Hard Rock and Pepsi will offer fans the chance to win access into the concert by visiting www.HardRock.com.

Featuring Tyson Ritter, Nick Wheeler, Mike Kennerty and Chris Gaylor, The All-American Rejects have quickly made a name for themselves since the release of their self-titled CD in October 2002. The band scored a top hit with “Swing, Swing” from the debut album, as well as “Dirty Little Secret” and “Move Along” from their second album, Move Along.

For the second year, Ambassadors of Rock will bring together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock, and also give raving Hard Rock fans the opportunity to travel the globe and live like rock stars, attending some of these star-studded events.

“We are thrilled to join our long-standing partner Pepsi and Pepsi Smash Live, and The All-American Rejects for this anticipated Ambassadors of Rock concert,” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “The All-American Rejects have proven to be one of the world’s most popular bands, and we are ecstatic that they are part of our Ambassadors of Rock lineup.”

Listen Up and Win!
In addition to entering the Ambassadors of Rock sweepstakes on www.HardRock.com, fans can also tune in to the “Top 40” radio stations in 100 U.S. markets for the chance to win tickets to the event, as well as a rockin’ Pepsi Smash prize package. The package includes round-trip airfare, courtesy of American Airlines; ground transportation; hotel accommodations for two nights; cash; and two tickets to see The All-American Rejects at Hard Rock Live Orlando.

Rockin’ Around the Globe!
Hard Rock’s 13-city Ambassadors of Rock Tour will once again kick off at Hard Rock Presents Hyde Park Calling in London with legendary performances by Aerosmith, as well as Peter Gabriel and Crowded House. Additional shows in New York, Chicago, Hollywood (Fla.), Tokyo, Buenos Aires and Dubai will be announced later this summer.

About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.HardRock.com.
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