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Posted on May 25, 2007 | Tags:

GUESTS TO EXPERIENCE A DISTINCTIVE FOUR-STAR, LUXURY ENVIRONMENT COMBINED WITH A UNIQUE ROCK VIBE

SAN DIEGO, CALIFORNIA (May 2007) – This fall, San Diego will officially rock as Hard Rock Hotel San Diego opens its doors to offer guests the ultimate rock star experience: luxurious style and substance with a unique rock vibe. Hard Rock Hotel San Diego will open at the entrance to the city’s renowned Gaslamp Quarter; boasting an upscale, contemporary design, signature restaurants, sophisticated nightlife, exceptional customer service and, of course, the distinctive thread running through all Hard Rock properties – rock ‘n’ roll.

The 12-story, 315,000-square-foot property will feature 420 suites, including 17 Rock Star Suites, a stunning lobby lounge and rooftop pool bar created by Rande Gerber, Nobu restaurant by celebrated chef Nobu Matsuhisa, a fourth floor urban garden overlooking the Gaslamp Quarter, 40,000 square feet of unique indoor/outdoor meeting space, a retro coffee shop and a luxurious spa.

“What really stood out for me about Hard Rock Hotel San Diego was the city itself, the Hard Rock brand and the opportunity to work with what is destined to be the hottest hotel on the West Coast,” said General Manager Robert Todak. “Every guest will receive true rock-star treatment and services when staying at the property.”

Hard Rock Hotel San Diego will cater to both business and leisure travelers, with contemporary styled suites packed with amenities designed to surpass every expectation. Breaking with the standards of conventional design, the suites feature stunning cantilevered furniture, halo-illuminated beds that create a sense of floating, 300-thread count cotton linens, state-of-the-art lighting, green-room inspired refreshment centers and sensually-styled bathrooms with ceiling-mounted rain showers. Technology pulses through the rooms with integrated video and sound systems, including a home-theatre entertainment center with 42” LCD high-definition televisions with jack pack that connects a variety of electronic devices, WiFi Internet access and a laptop safe.

“We are thrilled to bring Hard Rock Hotel to San Diego,” says Trevor Horwell, Vice President of Hard Rock Hotels. “This property will deliver our guests cutting-edge design, high-octane nightlife and luxury services and amenities against the backdrop of one of the world’s most exciting cities.”

Guests opting for an ultra-VIP experience can choose to stay in one of 17 custom-designed Rock Star Suites that take the chic urban loft idea to a new level -- matte leather couches, vibrantly colored fur pillows, dark ebony floors and hand-woven custom rugs. Each suite will be unique; one suite planned for the top floor of the hotel will feature a fire pit and deck seating for 20, while another boasts 270-degree views of the San Diego Bay and an outdoor hot tub.

One extraordinary Rock Star Suite will be designed by the Grammy® Award-winning Black Eyed Peas. The band – will.i.am, Fergie, apl.de.ap and Taboo – will collaborate on the design for the suite, which will reflect each member’s individual style and unique personality. In designing the Black Eyed Peas Suite, the group will hand select everything from the furniture to the bed linens. It will also reflect the band members’ personal touches, such as a video greeting from will.i.am for guests staying in the suite, where he’ll suggest everything from his favorite haunts in the historic Gaslamp Quarter to choice tunes stashed in his personal music collection.

Hard Rock Hotel San Diego takes relaxation to a new level with a world-class spa and fitness center. Guests will have the option of customizing their pampering routines with treatments, such as the Champagne Cocktail Body Soak, Amped-Up Sugar Scrub or 4-Diamond Body Detox from the Rock Spa menu. Additionally, the hotel’s personalized concierge service will reflect the brand’s core mantra – Love All, Serve All – providing unique, extraordinary service 24 hours-a-day, 7 days-a-week.

Hard Rock Hotel San Diego’s bar venues will embody rock ‘n’ roll attitude and impulsive energy day and night with a chic lobby lounge and rooftop pool bar designed by Rande Gerber. Created in conjunction with design daredevil Michael Czysz, both venues are destined to become San Diego’s hallmark hotspots where sophistication and sensuality merge to create an electrifying atmosphere in the city’s hippest location. In typical Rande Gerber fashion, the two are sure to attract the city’s fashionistas and movers and shakers with a seductive combination of all-out glamour and scintillating ambience.

"Hard Rock Hotel San Diego is one of our most exciting projects to date," said Rande Gerber, Founder of the Gerber Group. "The design of the bar and rooftop pool bar will incorporate the energy, passion and originality of San Diego's lifestyle with a rich cutting-edge design. As with all of our properties, we will create a unique ambience that will play host to an eclectic crowd and offer an international mix of music, as well as a few surprises. When I look at this city, it feels like Miami did years ago with the vitality and anticipation to take off. It's exciting to be part of a city with such spirit and people who are ready to shake it up a bit."

With a reputation for innovation, quality and creativity, Nobu is the ideal choice as the featured restaurant at Hard Rock Hotel San Diego. Having pioneered nouveau Japanese cuisine across the globe, Nobu Matsuhisa tapped the Hard Rock property to be his seventeenth location. With offerings such as Yellowtail with Jalapeno, Tiradito Nobu Style, Lobster with Wasabi Pepper Sauce and Black Cod with Miso, sushi lovers and A-listers will be vying for reservations at this see-and-be-seen destination. Guests will have the option of dining in the main dining room, in the private dining room, or at the sushi bar.

"Hard Rock Hotel San Diego is a natural next step for Nobu," said Nobu Matsuhisa. “We’ve been in Hard Rock Hotel and Casino Las Vegas for about eight years and the brand is so strong worldwide. I also live in Los Angeles and I love coming to San Diego, so when I saw the location, I was in. The hotel and the city itself have such a dynamic, fresh energy and is the perfect setting for us to provide exceptional food and service in an atmosphere that is stylish and comfortable.”

Featuring a classic American style with a contemporary twist, Hard Rock Hotel San Diego’s coffee shop will showcase iconic furniture and textures alongside the latest in high tech elements. When night falls, the coffee shop will show its modern flair, with a focus on the circular bar and outdoor patio. Open for breakfast, lunch and dinner weekdays and non-stop on weekends, the coffee shop will undoubtedly become San Diego’s favorite breakfast-anytime spot. Signature menu items will include LA sticky buns, burgers, chopped Cobb salad and chicken pot pies to enjoy while dining at the restaurant or to order from the convenient grab-n-go counter.

Enlisting the talents of renowned architect Graham Downes, who is based in San Diego, the interiors of Hard Rock Hotel San Diego will exude an atmosphere that is sensual and unpredictable. Famous for his cutting-edge contemporary design and envelope-pushing creations, Downes’ vision will guarantee visually impressive spaces, utilizing a palette of bold colors and dramatic proportions to create an extraordinary sense of excitement and intrigue. The design team has infused layering and staging elements, especially transparencies, to build a heightened sense of anticipation and discovery throughout the hotel.

Guests will enter the hotel into a dynamic 40-foot lobby featuring custom-designed furniture and fixtures. The use of materials in the lobby and beyond is completely unique and designed to evoke any number of sensations, ultimately creating a new paradigm in hotel experiences. Leading on to a striking lobby bar, this space is ever-changing with a direct connection to the surrounding music and a constant energy that is skillfully orchestrated by the hotel’s Vibe Manager.

The landscaped rooftop pool deck at Hard Rock Hotel San Diego is effortlessly integrated into the hotel’s surroundings, providing a place for guests to relax in an atmosphere that transforms throughout the day. Elevated over the Gaslamp Quarter and adorned with a number of private cabanas, this area can evolve from an urban garden setting in the morning to a relaxing oasis in the afternoon to a vibrant people-watching party scene under the stars, creating a platform for spontaneous experiences at any given moment.

Also ideal for business meetings and events, Hard Rock Hotel San Diego houses 40,000-square feet of unique indoor/outdoor meeting, reception and conference space, which can be separated into individual areas. The hotel also boasts a spectacular 5,000-square-foot entertainment venue for concerts, celebrity DJs, movie premieres, corporate gigs and non/traditional weddings.

Hard Rock Hotel San Diego is located at the entrance to the historic Gaslamp Quarter, San Diego’s dining and entertainment district, across the street from the San Diego Convention Center and one block from PETCO Park. It is also centrally located with easy access to all major attractions including Coronado Island, SeaWorld and the San Diego Zoo, and a short two miles from San Diego International Airport.

About Hard Rock International
With 123 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

About Gerber Group
Rande Gerber and Scott Gerber are the founders and principals of the Gerber Group. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey nearly 15 years ago and has since become the most influential nightlife proprietor in the country. The extraordinary success of The Whiskey Bars has established the Gerber Group as pre-eminent tastemakers, with an uncanny ability to create chic, seductive bars with modern glamour that reflect the times and national moods. Their nightlife brand and vision continues to expand, developing restaurants and hotel bars across the globe.

The Gerber Group’s latest ventures include Stone Rose Lounge at the newly renovated Sofitel Los Angeles; Midnight Rose, a restaurant and lounge and The Penthouse, a roof top bar, in the historic Hotel Reina Victoria now ME Madrid; The Beachhouse, a modern Mexican restaurant with Chef Richard Sandoval; and Rose Bar at ME Cancun, a luxury resort in Cancun, Mexico; and a partnership with Maxim Magazine to develop Maxim Lounges the first of which debuted at ME Cancun. For additional information, visit www.gerberbars.com.

About Nobu
Nobu, the world’s most recognized Japanese restaurant known for its innovative new style Japanese cuisine, started as a business partnership in 1994 between chef Nobu Matsuhisa and his partners actor Robert De Niro, producer Meir Teper, and managing partner Richie Notar. With the original restaurant in New York, the Nobu brand is now an empire that spans across the globe, from London to Tokyo, Las Vegas to Malibu, Milan to Miami Beach, Dallas to Paradise Island, The Bahamas. The newest location in Hong Kong is followed by upcoming openings in Waikiki, Los Angeles, and San Diego. Nobu restaurants, all a visual and culinary delight, continue to win unprecedented praise and rave reviews from such publications as the New York Times, the Zagat Surveys, and the Michelin Guide. The restaurants' perennial popularity and devoted following are a tribute to Nobu putting his own spin on traditional Japanese cooking. For additional information, visit www.noburestaurants.com.

About Graham Downes Architecture Graham Downes Architecture, Inc. was founded by international architect Graham Downes in 1994. This progressive architectural design firm is known for providing creative solutions for retail, hospitality, and entertainment projects. The firm has recently focused on designing boutique hotels and mixed-use, urban infill projects. The Graham Downes team consists of a total of 40 designers and support personnel, both at its office headquarters at 1600 National Ave. in Barrio Logan, on the fringe of downtown San Diego, California; and at its Las Vegas office, located at 2121 E. Tropicana Ave., Las Vegas, NV. More information about the firm is available online at www.blokhaus.com.

Posted on May 24, 2007 | Tags:
INSTANT KARMA ALBUM WILL BE SOLD AT HARD ROCK’S ROCK SHOPS
Orlando, Fla., May 24, 2007 – Through their philanthropic partnership with Hard Rock International, Green Day unveiled the latest Signature Series T-shirt, proudly designed by the band members. Available on June 12, 2007, the Green Day Signature Series T-shirt will benefit Instant Karma: The Amnesty International Campaign to Save Darfur and will be sold exclusively at Hard Rock locations around the world.

Green Day, the 24th group to become part of Hard Rock’s Signature Series T-shirt program, join music icons and legends, such as Elton John, Eric Clapton, Bruce Springsteen, Ozzy Osbourne and Shakira, who have helped to raise millions of dollars for a number of charitable causes worldwide.

“We are excited to be a part of the Signature Series program and proud to partner with Hard Rock for such a great cause,” said Billie Joe Armstrong, lead singer and guitarist of Green Day. “The program is going to provide tremendous support for Amnesty International and Instant Karma, a campaign that we sincerely believe in and are committed to.”

In addition to the Green Day Signature Series T-shirt, Hard Rock’s Rock Shops will also offer the charity double album, Instant Karma: The Amnesty International Campaign to Save Darfur. In keeping with its long tradition of activism powered by music, Amnesty International, the world’s largest grassroots human rights organization, will use Yoko Ono’s generous gift of Lennon’s solo catalogue as the centerpiece of its campaign to focus attention and mobilize efforts for the urgent catastrophe in Darfur, Sudan.

The CD, an international effort that combines John Lennon’s iconic songwriting, technology and human rights activism, includes Green Day’s recording of “Working Class Hero.” The CD will be released by Warner Brothers Records and arrive in stores, including Hard Rock’s Rock Shops, on June 12. Proceeds from the double album –which features 23 iconic Lennon songs recorded by such best-selling artists as U2, R.E.M., Jack Johnson, Christina Aguilera, Avril Lavigne and Snow Patrol – will support Amnesty International’s efforts for Darfur and other human rights crises worldwide.

“We are absolutely thrilled to have such a revolutionary and world-renowned band as Green Day become part of Hard Rock’s global Signature Series T-shirt program,” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “We are pleased to be able to assist in this life-saving effort.”

The front of the Signature Series T-shirt Edition XXIV features an oversized tonal graphic of Billie Joe Armstrong playing guitar. The back of the shirt bears the signatures of each of the band members: Billie Joe Armstrong, Tré Cool and Mike Dirnt. The unisex T-shirt also incorporates the words “Working Class Hero,” the title of the John Lennon song performed by the band on the Instant Karma album. The design, created by Green Day, is set on a heather-green T-shirt. Hard Rock International is offering their fans the chance to own the limited-edition T-shirt, which is available online at www.hardrock.com/rockshop and at Rock Shops at Hard Rock Cafes, Hotels and Casinos around the world.

Since it was established in 1971, Hard Rock has been committed to a wide variety of philanthropic causes and activities around the world. In 1990, Hard Rock International developed the concept of partnering with world-renowned musicians and bands to create and donate imaginative designs to be reproduced onto T-shirts to benefit the artist’s charity of choice. To date, 24 artists have participated in the Signature Series program, raising millions for a wide variety of organizations such as Crossroads Centre Antigua, the Elton John AIDS Foundation, World Hunger Year and Fundación Pies Descalzos.

This year, in addition to the Green Day Signature Series T-shirt, Hard Rock locations are also offering its counterpart – the recently released Shakira Signature Series, exclusively available in a ladies’ junior baby-doll T-shirt – as well as the popular Ozzy Osbourne, Bruce Springsteen and Eric Clapton Signature Series T-shirts in men’s and women’s styles.

To learn more about Amnesty International’s Instant Karma campaign, please visit www.instantkarma.org.

For further details regarding Hard Rock’s Signature Series program, please visit www.hardrock.com.

About Amnesty International
Winner of the 1977 Nobel Peace Prize, Amnesty International includes people from all walks of life taking action and is composed of more than 2.2 million human rights activists worldwide. Its members protect people wherever justice, freedom, truth and dignity are denied. Amnesty International investigates and exposes abuses, educates and mobilizes the public and helps transform societies to create a safer, more just world.

Amnesty International has a long history of activism involving musicians including 1988’s worldwide Human Rights Now! Tour and 1998’s Paris concert, which honored the 40th and 50th anniversaries of the Universal Declaration of Human Rights, respectively. Collectively, the concerts featured performances by Bruce Springsteen and the E Street Band, Sting, Peter Gabriel, Tracy Chapman, Youssou N’Dour, Alanis Morissette, Jimmy Page, Robert Plant and Radiohead. For further information about Amnesty International, please visit www.amnesty.org.

About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.
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