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Posted on October 25, 2006 | Tags:
Global Celebration Highlights Hard Rock International’s 35th Anniversary
Orlando, Fla., October 25, 2006 – To celebrate its 35th anniversary, Hard Rock International showcased some of the biggest and best names in music during its year-long Ambassadors of Rock Tour – from The Who and Roger Waters in London; The Panic Channel and Rose Hill Drive in Chicago; Blondie in Singapore; Mötley Crüe in New York; Staind in Orlando and Hollywood, Fla.; Cheap Trick in Tokyo and Narita, Japan; and today, Hard Rock announced that Bryan Adams will perform for the tour’s finale at Anfiteatro Del Sambil in Caracas.

Adams, best known for hits such as “Hurts So Good,” “Summer of ’69” and “Run to You,” as well as super-ballads “Heave,” “(Everything I Do) I Do It For You” and “Please Forgive Me,” will rock the stage at Anfiteatro Del Sambil in Caracas on October 31.

“The Ambassadors of Rock Tour has turned out to be a great way for Hard Rock to celebrate our passion for music,” said Hamish Dodds, president and CEO, Hard Rock International. “As we finish up our 35th anniversary celebration, we are thrilled to bring Bryan Adams to Caracas for the final stop of the tour.”

ROCKING THE WORLD FOR 35 YEARS
From a humble beginning, a simple cafe in London, Hard Rock has grown into one of the top global brands with cafes, hotels and casinos around the world. In addition to the Ambassadors of Rock Tour, Hard Rock will celebrate its 35th anniversary with limited-edition Ambassadors of Rock merchandise, including apparel, glassware and other collectibles, and of course, Hard Rock’s world-famous pins.

About Hard Rock International
With 124 high-energy Hard Rock Cafes, seven Hotel & Casinos and one stand-alone Casino in 43 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.
Posted on October 16, 2006 | Tags:
*Featuring Exclusive Behind-The Scenes Footage with Aerosmith • Jimmy Page (Led Zeppelin) • Tony Iommi (Black Sabbath) • James Hetfield (Metallica) • Nikki Sixx (Motley Crue) • Chad Smith (Red Hot Chili Peppers) • Rick Nielsen (Cheap Trick) • Richie Sambora (Bon Jovi ) • Darrell "Dimebag" Abbott & Vinnie Paul (Pantera/Damageplan) • Judas Priest • Velvet Revolver • Slipknot • 3 Doors Down • KISS • and many more!*
New York, N.Y.-- Hard Rock International is considered to be the original curator of over 70,000 priceless pieces of the greatest collection of music memorabilia in the world, including rare vintage guitars, distinctive drum kits, handwritten lyrics, and one-of-a kind elaborate stage costumes. Hard Rock International is proud to announce that HARD ROCK TREASURES – a DVD documentary featuring exclusive behind-the-scenes footage of these prized possessions and the stories behind them - is set for release on MPI Home Video on October 31, 2006. HARD ROCK TREASURES will be available at various local retail outlets, Hard Rock’s Rock Shops worldwide and online at www.hardrock.com for $24.98.

More than three years in the making, HARD ROCK TREASURES documents the journey of Hard Rock’s own “Indiana Jones of Rock’n’Roll” Don Bernstine, as he acquires these rare collectibles and meets with some of rock’s most celebrated artists in their own element and private settings. From Christie’s auction house in London, to Elvis Presley’s Graceland, to backstage with KISS, to AEROSMITH’s personal warehouse, to a secret recording studio with JIMMY PAGE at an undisclosed location, to the historic Sun Recording Studios, and a pilgrimage to Norman’s Rare Guitars (the renowned – L.A. vintage guitar shop that boasts an A-list clientele) with BON JOVI’S RICHIE SAMBORA, HARD ROCK TREASURES, highlights loads of other extraordinary moments with rock ‘n roll royalty, as they share their personal stories and donate these prized possessions to take their rightful place among Hard Rock’s prestigious collection, often referred to as “ The Smithsonian of Rock’n’Roll.”

Another remarkable highlight on the DVD includes never-before-released footage of the late Darrell “Dimebag” Abbott (Pantera/Damageplan) and brother Vinnie Paul, at their private home on the eve of the launch of Damageplan’s debut CD release, as well as a poignant look back at that historic interview with Vinnie Paul, on the first anniversary of “Dimebag’s” tragic death.

In addition, the definitive DVD features a rare first-hand look at Hard Rock’s command center (based in Orlando, FL), which records, houses and distributes these priceless pieces of the world’s greatest music memorabilia collection, to the numerous Hard Rock’s Cafes, Hotels and Casinos around the globe.

About Hard Rock International
With 124 high-energy Hard Rock Cafes, seven Hotel & Casinos and one stand-alone Casino in 43 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.

About MPI Home Video
MPI Home Video is a subsidiary of the MPI Media Group. Formed in 1976, MPI Media Group is a leading independent producer and distributor which creates original programming for distribution in broadcast/cable venues; the home video and educational markets; and, the WPA Film Library, one of the largest commercial film archives in the United States. For more information on MPI Home Video, visit www.mpihomevideo.com.

HARD ROCK TREASURES will be available October 31, 2006 through local retailers. Customers can also order directly from MPI by calling 800-323-0442 (9am to 5pm, CST, Monday through Friday) or purchasing online at www.mpihomevideo.com. Artwork, photos and review copies are available from MPI by request.

HARD ROCK TREASURES
Approx. 90 mins.
DVD 7750
SRP $24.98
UPC # 0-30306-77509-8


For further information, please contact:
Ginger Greager
Ginger Greager Public Relations
212-245-2727

Or:

Tony Wong
Ginger Greager Public Relations
212-245-2727
Posted on October 10, 2006 | Tags:
Global Celebration Celebrates Hard Rock International’s 35th Anniversary
Orlando, Fla., October 10, 2006 – One of the world’s most popular rock bands – Cheap Trick – will headline four concerts in Japan as part of Hard Rock International’s Ambassadors of Rock Tour, a global concert series in celebration of the company’s 35th anniversary. Cheap Trick put Budokan on the rock ‘n’ roll map in the 70s with the live “At Budokan” album, and will now return to the country that helped jump-start the band’s career. The band’s live rendition of “I Want You To Want Me” recorded at the Budokan Arena was the first U.S. top-10 hit for Cheap Trick.

Hard Rock will bring Cheap Trick to the stage for four concerts, including performances at the Shibuya Kokaido concert venue in Tokyo on October 13th, Diamond Hall in Nagoya on October 15th, IMP Hall in Osaka on October 16th and the Koseinenkin Kaikan venue in Tokyo on October 17th. Cheap Trick will be performing hits from the band’s latest album, Rockford, as well as the hit singles, “Dream Police,” “The Flame” and “Surrender.”

Additionally, on October 12, all four members of the band will donate memorabilia to Hard Rock’s world-famous collection at a media event at Hard Rock Cafe Tokyo. Lead singer Robin Zander will donate the white suit he wore on the “At Budokan” LP, along with one of his stage-used Fender Telecaster guitars. Guitarist Rick Neilsen will donate a 1985 custom Hammer “saxophone” guitar that includes a reeded, plastic mouthpiece, which doubles as a synthesizer. Bassist Tom Peterson will donate his Chandler Blue Pearl 12-string bass guitar, as well as a stage jackets. Drummer Bun E. Carlos will round out the donation with a Ludwig Gold Shadow Drum Kit from the 90s. All items will be on display when the band is at Hard Rock Cafe Tokyo.

In addition to Cheap Trick, to celebrate its 35th anniversary, Hard Rock International showcased some of the biggest and best names in music during its year-long Ambassadors of Rock Tour – from The Who and Roger Waters in London; The Panic Channel and Rose Hill Drive in Chicago; Blondie in Singapore; Motley Crue in New York; Staind in Orlando and Hollywood, Fla.; and Bryan Adams for the upcoming tour finale in Caracas.

“The Ambassadors of Rock Tour has turned out to be a great way for Hard Rock to celebrate our passion for music,” said Hamish Dodds, president and CEO, Hard Rock International. “As we finish up our 35th anniversary celebration, we are thrilled to rock with Cheap Trick in Japan.”

ROCKING THE WORLD FOR 35 YEARS
From a humble beginning, a simple cafe in London, Hard Rock has grown into one of the top global brands with cafes, hotels and casinos around the world. In addition to the Ambassadors of Rock Tour, Hard Rock will celebrate its 35th anniversary with limited-edition Ambassadors of Rock merchandise, including apparel, glassware and other collectibles, and of course, Hard Rock’s world-famous pins.

About Hard Rock International
With 124 high-energy Hard Rock Cafes, seven Hotel & Casinos and one stand-alone Casino in 43 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.
Posted on October 02, 2006 | Tags:
Limited-Edition Collectable Hard Rock Pin and Live Music Events Worldwide To Aid in the Fight Against Breast Cancer
Orlando, Fla., October 2006 – Rock out for a cause during Rocktober at Hard Rock Cafes worldwide! Hard Rock International has joined forces with The Go-Go’s in an effort to raise awareness and money to aid in the fight against breast cancer. Through the proceeds of a special limited-edition Hard Rock Breast Cancer Awareness Pin, Hard Rock will donate 100 percent of net profits to breast cancer research organizations. In the United States, proceeds will benefit the Dr. Susan Love Research Foundation, and abroad, local breast cancer research organizations will be chosen as beneficiaries. In addition, Hard Rock Cafes worldwide will be hosting Rocktoberfest – live music events featuring popular and up-and-coming female artists – throughout the month of Rocktober (October) to raise additional funds for this worthy cause.

“Philanthropy is an integral part of Hard Rock culture,” said Sean Dee, Chief Marketing Officer, Hard Rock International. “In past years, we’ve donated hundreds of thousands of dollars to breast cancer research, and this year, we are raising the bar with the global Rocktoberfest initiative by doing what we do best – rockin’ – and raising funds for worthy causes.”

The Go-Go’s recently performed for a packed crowd at the Hard Rock Hotel in Orlando, playing their classic hits that have influenced a whole new generation of pop stars, including “Our Lips Are Sealed,” “We Got the Beat” and “Vacation.” In addition to their appearance at Hard Rock, the Go-Go’s, who are celebrating the 25th Anniversary of the release of their landmark debut “Beauty and the Beat,” graciously recorded a Public Service Announcement for Hard Rock International’s Rocktoberfest awareness campaign.

"Breast cancer is something that has touched each one of us in some way, whether it be through a family member, a friend or a fan,” said Belinda Carlisle, of the Go-Go’s. “We are honored to be part of Hard Rock International's initiative to raise funds and awareness for this life-threatening disease through the month of Rocktober!”

Collectible Pink Pins
Beginning October 1, the symbolic 2006 Hard Rock Breast Cancer Awareness pin will be sold exclusively at select Hard Rock International properties worldwide, including Cafes, Hotels and Casinos, and on www.hardrock.com for $11.00. The pin features an acoustic guitar bearing the iconic pink ribbon, a symbol for breast cancer, along with the message “Stop Breast Cancer for Life.”

Rocktoberfest
In support of Breast Cancer Awareness Month, cafes throughout the global Hard Rock network will prove that women rock! Live music events will be held throughout Rocktober and proceeds from these events will be donated to the Dr. Susan Love Research Foundation and individual local charities abroad.

Rocktoberfest artists performing in U.S. cafes include Alexa Ray Joel, Toby Lightman, The Randies, The Duhks, Liz Berlin, the Thrusters and Slacktone. Across the pond, popular songstresses including Melanie C, Bonnie Tyler and Keisha White are poised to take the stage in Rocktober at Hard Rock Cafes in Europe.

Drink Pink
Hard Rock Cafes worldwide will also feature “Pink Drinks” during Rocktober, with a portion of the sale from each delicious libation also benefiting the charity. Choice cocktails include a Blush Martini with SKYY Berry Vodka, Pink Sunset with 1800 Silver Tequila, Ruby Red with ABSOLUT RUBY RED Vodka, and a favorite, the Cosmopolitan with ABSOLUT CITRON.

About Dr. Susan Love Research Foundation
The Dr. Susan Love Research Foundation's mission is to eradicate breast cancer within our lifetime and to improve the quality of women's lives through innovative breast cancer research, education, and advocacy. To learn more about the Dr. Susan Love Research Foundation, visit www.dslrf.org.

About Hard Rock International
With 124 high-energy Hard Rock Cafes, seven Hotel & Casinos and one stand-alone Casino in 43 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (RNK.L). For more information on Hard Rock, visit www.hardrock.com.
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