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Posted on September 02, 2005 | Tags:
Orlando, Fla., September 2, 2005 Hard Rock International today announced its mid-year earnings for 2005 as part of a report issued by its parent company, The Rank Group Plc (NASDAQ: RANKY).

Total revenues for the first half of 2005 were $225.0 million, increasing by 10% versus $205.4 million for the same period in 2004. Operating profit showed an increase of 44% with $30.6 million for 2005 versus $21.3 million for the same period in 2004.

Cafes
Revenue from company owned cafes rose from $192.7 million to $204.5 million, and operating profit from $20.2 million to $23.6 million. Sales in same store company owned cafes were up .4% during this period, with food and beverage sales up 2.2%, and merchandise sales down 3%.

Hotels and Casinos
Revenue from hotels/casinos rose from $4.4 million to $11.4 million and operating profit from $4.4 million to $10.7 million, enhanced by the March and May 2004 openings of the Seminole Hard Rock Hotel & Casino Tampa and the Seminole Hard Rock Hotel & Casino Hollywood, respectively, as well as a strong performance by the Hard Rock Hotel Orlando.

"We are pleased with the strong revenue and operating profit performance in the first half of the year," said Hamish Dodds, president and CEO of Hard Rock International. "We believe that continued execution of our new and comprehensive portfolio and branding strategies will continue to positively influence our business going forward."

Refining the Business and Its Locations
As part of its overall portfolio strategy, Hard Rock International relocated Hard Rock Cafe New York from its 57th Street location to the entertainment and tourist capital of the world, Times Square. In a seamless move, the former location closed its doors on August 11 and the new location opened for business on August 12.

After reevaluating current locations, the decision was made to close the Choctaw Beach Club, as well as underperforming cafes in both St. Thomas and Newport Beach. A fire in early July forced the temporary closing of the London cafe. The location is being refurbished and is scheduled to reopen in late September.

In terms of franchised cafes, in May, a new cafe opened in Caracas, Venezuela and an underperforming cafe in Reykjavik closed. During the second half of the year, cafe openings are planned for Gran Canaria, Belo Horizonte and Mumbai.

In hotels, the refurbishment of Hard Rock Hotel Madrid is well underway and is expected to reopen in 2006. The Hard Rock Hotel in San Diego, which is expected to open in 2007, has now been expanded into a 417-room condo/hotel. The Paramount Hotel in New York is performing well and plans are complete for its conversion into a flagship Hard Rock Hotel in Manhattan, just blocks from the new site of the Hard Rock Cafe New York.

Additionally, Hard Rock International has entered into an agreement with Intrawest Corporation to develop lifestyle Hard Rock Hotels at select Intrawest resorts. Hard Rock and Intrawest are finalizing specific locations and will shortly announce the first lifestyle condominium-hotel.

About Hard Rock International
With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (NASDAQ: RANKY). For more information on Hard Rock, visit www.hardrock.com.
Posted on September 02, 2005 | Tags:
Benefit Concert Featuring Velvet Revolver, Global "Crank It Up" Campaign and Internal Initiatives to Raise Funds
Orlando, Fla., September 2, 2005 - Hard Rock International is joining the relief efforts for victims of 2005 Hurricanes including Katrina, which devastated the Gulf Coast of the United States, through a benefit concert and in-cafe “Crank It Up” program to benefit the American Red Cross Disaster Relief Fund. Both Hard Rock Hotel & Casino and Cafe Biloxi and Hard Rock Cafe New Orleans properties and staff were among the many severely affected by the natural disaster.

On September 6th, Velvet Revolver will perform a benefit concert at the Hard Rock Live concert venue in Orlando. The supergroup, comprised of frontman Scott Weiland, formerly of Stone Temple Pilots, former members of Guns N' Roses Slash, Duff McKagan and Matt Sorum, and guitarist Dave Kushner, of Jane's Addiction, was originally scheduled to play the opening concert at Hard Rock Hotel & Casino in Biloxi on September 9th. 100% of ticket and bar sales from the show, presented by Hard Rock Live, Hard Rock Hotel Orlando and Real Rock 101.1, will be donated to help the people of Biloxi and New Orleans through the American Red Cross. Hard Rock staff has donated their time, and many Hard Rock partners are chipping in for the evening, including Diageo Spirit of Americas, Rolling Rock, FreshPoint Inc. (fresh produce distributor), CSC Security and Doubletree Hotel in Orlando. Tickets are available for $45 through Ticketmaster. Doors open at 7pm and the show begins at 8pm.

In addition to this concert, guests are encouraged to round up their checks to the nearest dollar (or more) when dining at Hard Rock Cafes around the globe. Each generous contribution will be directly donated to the American Red Cross International Response Fund.

Hard Rock Benefit Concert … Add One

“Many in the Hard Rock Family from staff to guests have been greatly impacted by this catastrophe, and our prayers and thoughts go out to them,” said Hamish Dodds, president and CEO, Hard Rock International. “We want to utilize our global network of locations to help raise funds for relief efforts, from a benefit concert to “Crank It Up,” we encourage all our guests and staff to get involved.”

To help other Hard Rockers, Hard Rock International has also established an internal pledge program, where staff from Hard Rock properties worldwide can offer to monetarily assist their fellow employees. Hard Rock International will match all employee donations.

About American Red Cross Disaster Relief
The Red Cross is operating more than 250 shelters across seven states, providing a safe haven for nearly 42,000 evacuees – many who have been left homeless by Katrina. All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. For more information about the American Red Cross disaster relief efforts, please visit www.redcross.org.

About Hard Rock International
With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (NASDAQ: RANKY). For more information on Hard Rock, visit www.hardrock.com.
Posted on September 01, 2005 | Tags:
Biloxi, Mississippi, September 1, 2005 Hard Rock International, owner and operator of the Hard Rock Cafe locations in New Orleans and Biloxi, and Premier Entertainment Biloxi LLC, owner and operator of the Hard Rock Hotel and Casino property in Biloxi, MS, today announced that they are currently assessing the damage caused by Hurricane Katrina, which struck the Gulf Coast area on Monday, August 29, 2005.

All Hard Rock hotel, casino and cafe employees in Biloxi and New Orleans are encouraged to call 1-888-886-0920 for further details as they become available.

"Our thoughts and concerns are with our employees and the members of our communities, many whose lives have been devastated by this unprecedented storm," said Hamish Dodds, president and CEO, Hard Rock International.

"Right now our primary concern is for the safety and well being of our employees and neighbors on the Gulf Coast," said Joseph Billhimer, chief operating officer, Hard Rock Hotel and Casino Biloxi. "We are committed to the region and encourage our staff to contact us for more information."

Premier Entertainment LLC believes that it is adequately insured and intends to rebuild the Hard Rock Hotel and Casino Biloxi property. Additional detailed information on Premier Entertainment's insurance cover will be disclosed in a future Form 8-K report.

About Hard Rock International
With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by The Rank Group Plc (NASDAQ: RANKY). For more information on Hard Rock, visit www.hardrock.com.

About Premier Entertainment Biloxi LLC:
Premier Entertainment Biloxi LLC owns and operates the Hard Rock Hotel and Casino Biloxi, a full service gaming and entertainment resort built on approximately 8.5 acres along the Mississippi Gulf Coast in Biloxi, Mississippi.

Except for the historical information contained herein, the matters addressed in this press release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 2IE of the Securities and Exchange Act of 1934, as amended. Words such as, but not limited to, "believes", "expects", "anticipates", "estimates", "intends", "plans", "could", "may", "should" and similar expressions, together with the numerical estimates provided herein, are intended to identify forward-looking statements. Such forward-looking statements, which may include, without limitation, statements regarding expansion plans, cash needs, sources and uses of funds, cash reserves, liquidity, operating and capital expenses, financing options, expense reductions, operating results and pending regulatory matters, are subject to a variety of risks and uncertainties that could cause actual results to differ materially from those anticipated by Premier Entertainment. From time to time, oral or written forwardlooking statements are also included in Premier Entertainments and Premier Finances periodic reports on Forms l0-K, l0-Q and 8-K, press releases and other materials released to the public.

Actual results may differ materially from those that might be anticipated from forward-looking statements included herein. This can occur as a result of inaccurate assumptions or as a consequence of known or unknown risks and uncertainties. Premier Entertainment and Premier Finance undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Factors that may cause actual performance of Premier Entertainment or Premier Biloxi to differ materially from that contemplated by such forward-looking statements include, among others: (1) the results of the damage from Hurricane Katrina and insurance proceeds available to Premier Entertainment; (2) the gaming industry is very competitive and increased competition from the legalization or expansion of gaming in Mississippi or Alabama and the development or expansion of Native American casinos in or near Premier Entertainments markets could adversely affect Premier Entertainment's profitability, (3) general construction risks and other factors, some of which are beyond Premier Entertainment's control, could prevent Premier Entertainment from completing its construction and development projects as planned, (4) changes in gaming laws or regulations, (5) changes in federal or state tax laws, (6) changes in the economy, (7) the additional furniture, fixture, and equipment financing to complete the project and (8) changes in the scope of the project. Additional factors that could cause actual performance of Premier Entertainment to differ materially from that contemplated by such forward-looking statements are detailed in the Registration Statement and Premier Entertainments and Premier Finance's periodic reports on Forms 10-K, 10-Q and 8-K.

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